The client contacted us requesting that we. implement a campaign for one of their products. The campaign shape and target group were precisely determined.
The product used to be situated within the top 3 of mind in its category. However, starved of investment for years, it has lost significant share in the market.
The campaign goal was to once again be placed among three best-selling products in the category in 6 months.
What is important, the competitors are very strong and actively advertise themselves, mainly in television and social media.
The client had a budget significantly smaller than their 5 competitors.
We analysed the competitors’ moves very thoroughly, beginning with price analysis of the product, its packaging, distribution and communication, ending at investments in the media. We projected potential target groups of the competition.