{"id":6398,"date":"2025-11-03T12:40:24","date_gmt":"2025-11-03T11:40:24","guid":{"rendered":"https:\/\/mediapeople.pl\/?page_id=6398"},"modified":"2025-12-03T04:17:39","modified_gmt":"2025-12-03T03:17:39","slug":"marcin-marciniak","status":"publish","type":"page","link":"https:\/\/mediapeople.pl\/de\/zespol\/marcin-marciniak\/","title":{"rendered":"Marcin Marciniak"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6398\" class=\"elementor elementor-6398\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ac26f e-flex e-con-boxed e-con e-parent\" data-id=\"81ac26f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac356a5 e-con-full e-flex e-con e-child\" data-id=\"ac356a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a2c6a3 e-grid e-con-full e-con e-child\" data-id=\"0a2c6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd8113 elementor-widget elementor-widget-growla_heading\" data-id=\"0dd8113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"growla_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"growla-heading\">\r\n        <h2 class=\"growla-heading--sub mini-heading-02\">\r\n\r\n                            \/\/ TEAM                        \r\n        <\/h2>\r\n\r\n                    <div class=\"growla-heading--content\">\r\n                <h1 style=\"font-size: 1em\">Marcin Marciniak<\/h1><h6><span style=\"color: #e52628\">Account Director<\/span><\/h6><p>\u00a0<\/p><h6><a style=\"color: #888888\" href=\"mailto:marcin@mediapeople.pl\">marcin@mediapeople.pl<\/a><\/h6>  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           <option \r\n                        value=\"#growla-tab-ad73a85-2\"\r\n                        data-option=\"growla-option-ad73a85-2\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-3\"\r\n                        data-option=\"growla-option-ad73a85-3\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                            <\/select>\r\n        <\/div>\r\n        <div class=\"growla-tabs-content\">\r\n                            <div class=\"growla-tab growla-tab-active\" id=\"growla-tab-ad73a85-0\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <div class=\"post-content\"><p>Ich bin seit 1996 in der polnischen Medienbranche t\u00e4tig \u2014 fast seit ihren Anf\u00e4ngen. In diesen Jahren habe ich mich mit gro\u00dfer Begeisterung mit Medien besch\u00e4ftigt und durch die Zusammenarbeit mit zahlreichen Kunden aus unterschiedlichsten Wirtschaftszweigen umfassende Erfahrung in der Markenkommunikation gesammelt. Marketingkommunikation habe ich aus vielen Perspektiven kennengelernt: bei gro\u00dfen internationalen Mediaagenturen wie Universal McCann, Leo Burnett, Initiative, MediaCom und Maxus, wo ich zunehmend umfassende Aufgaben bis hin zur Leitung des gesamten Unternehmens \u00fcbernahm; auf Kundenseite bei Orange; und in Medienunternehmen.<\/p><p>Um es bescheiden auszudr\u00fccken, ist es mir gelungen, eine recht breite Perspektive und Erfahrung zu gewinnen.<br \/>Am spannendsten war f\u00fcr mich dabei immer die Verbindung zwischen einer Marke und ihrer Zielgruppe. Ich hatte das Gl\u00fcck, mit Kunden zusammenzuarbeiten, die gerade erst starteten und von Anfang an eine f\u00fchrende Position in ihrer Kategorie anstrebten. So konnte ich an Einf\u00fchrungskampagnen f\u00fcr Marken wie Play und Alior Bank mitwirken. Besonders viel bedeutet mir die Umsetzung gesellschaftlicher Kampagnen. Diese anspruchsvollen Projekte sind auf enge pers\u00f6nliche Beziehungen zu Medienpartnern und auf deren Engagement und Empathie angewiesen. Solche Kampagnen zu entwickeln oder daran mitzuwirken, gibt meiner Arbeit einen tieferen Sinn. Das mag idealistisch klingen, aber es bereitet mir gro\u00dfe Freude, zu einer besseren Welt beizutragen.<\/p><p>Ich war mehrfach Jurymitglied der EFFIE Awards und von Media Trends und erhielt dadurch zus\u00e4tzliche Einblicke in f\u00fchrende Praktiken der Marketingkommunikation<br \/>in Polen.<\/p><\/div>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-1\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <p>Wenn ich meine Leidenschaften in einem Atemzug aufz\u00e4hlen sollte, w\u00e4ren es meine wunderbare Tochter, Kino, Neuromarketing und Storytelling. Das Kino kam zuerst: Schon vor fast zwanzig Jahren moderierte ich die Sendung \u201eMikrofilm\u201c beim Kultsender Radiostacja. Au\u00dferdem war ich Reporter und DJ und kenne das Radio daher auch von der Produktionsseite. Meine Liebe zum Kino ist geblieben. Heute k\u00f6nnen Sie meine eigene YouTube-Reihe \u201eKino w tubce\u201c sehen. \u00dcber meine anderen Leidenschaften sprechen wir am besten bei einem pers\u00f6nlichen Treffen.<\/p>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-2\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <div class=\"post-content\"><p>Fachgebiete:<\/p><p>- Erstellung einer Kommunikationsstrategie,<\/p><p>- strategische Medienplanung,<\/p><p>- Medienplanung und -einkauf<\/p><p>- Storytelling<\/p><\/div>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-3\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <p>Play, Orange, Alior Bank, De'Longhi, Nikon, Electronic Arts, Husqvarna, Discovery, IKEA, Coca-Cola, Lindt und viele andere.<\/p>                    <\/div>\r\n                                    <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\/\/ ZESP\u00d3\u0141 Marcin Marciniak Account Director \u00a0 marcin@mediapeople.pl O mnie Pasja Ekspert Klienci &nbsp; &nbsp; &nbsp; &nbsp; Z bran\u017c\u0105 mediow\u0105 jestem zwi\u0105zany prawie od jej pocz\u0105tk\u00f3w w Polsce,czyli od roku 1996.\u00a0Przez wszystkie te lata z wielk\u0105 pasj\u0105 poznawa\u0142em media oraz mia\u0142em mo\u017cliwo\u015b\u0107 zdobycia do\u015bwiadczenia w komunikacji marek z r\u00f3\u017cnych bran\u017c, dzi\u0119ki wsp\u00f3\u0142pracy z dziesi\u0105tkami Klient\u00f3w, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5863,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"class_list":["post-6398","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/pages\/6398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/comments?post=6398"}],"version-history":[{"count":10,"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/pages\/6398\/revisions"}],"predecessor-version":[{"id":7258,"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/pages\/6398\/revisions\/7258"}],"up":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/pages\/5863"}],"wp:attachment":[{"href":"https:\/\/mediapeople.pl\/de\/wp-json\/wp\/v2\/media?parent=6398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}