The conference titled “Inside the triangle of tenders” is a dialogue and a response to the need of further ongoing integration of purchasing and marketing communities with marketing communication agencies.
It is a platform for exchanging expert opinions within the marketing sector. Apart from providing a vast dose of substantive knowledge, the conference is also an opportunity to meet and establish relations with experts.
Our expert Weronika Szwarc-Bronikowska took part in a panel about cooperation between a media agency, a media house and customers. The subject has been emotional for years: Is it possible to find the best form of such cooperation? Is a media house only a supplier or rather a client’s advisor, a partner in reaching their goal?
It was an occasion to listen to comments from experts representing both sides and customers,
regarding this any many other questions.
If this topic caught your attention, contact us. It will be a pleasure to tell you about our conclusions.