{"id":6398,"date":"2025-11-03T12:40:24","date_gmt":"2025-11-03T11:40:24","guid":{"rendered":"https:\/\/mediapeople.pl\/?page_id=6398"},"modified":"2025-12-03T04:17:39","modified_gmt":"2025-12-03T03:17:39","slug":"marcin-marciniak","status":"publish","type":"page","link":"https:\/\/mediapeople.pl\/en\/zespol\/marcin-marciniak\/","title":{"rendered":"Marcin Marciniak"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6398\" class=\"elementor elementor-6398\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ac26f e-flex e-con-boxed e-con e-parent\" data-id=\"81ac26f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac356a5 e-con-full e-flex e-con e-child\" data-id=\"ac356a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a2c6a3 e-grid e-con-full e-con e-child\" data-id=\"0a2c6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd8113 elementor-widget elementor-widget-growla_heading\" data-id=\"0dd8113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"growla_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"growla-heading\">\r\n        <h2 class=\"growla-heading--sub mini-heading-02\">\r\n\r\n                            \/\/ TEAM                        \r\n        <\/h2>\r\n\r\n                    <div class=\"growla-heading--content\">\r\n                <h1 style=\"font-size: 1em\">Marcin Marciniak<\/h1><h6><span style=\"color: #e52628\">Account Director<\/span><\/h6><p>\u00a0<\/p><h6><a style=\"color: #888888\" href=\"mailto:marcin@mediapeople.pl\">marcin@mediapeople.pl<\/a><\/h6>            <\/div>    \r\n            <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1af0f elementor-widget elementor-widget-image\" data-id=\"0e1af0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-1024x683.jpg\" class=\"attachment-large size-large wp-image-6150\" alt=\"Marcin Marciniak\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-1024x683.jpg 1024w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-300x200.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-768x512.jpg 768w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f1273 e-flex e-con-boxed e-con e-parent\" data-id=\"80f1273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad73a85 elementor-widget elementor-widget-growla_tabs\" data-id=\"ad73a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"growla_tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"growla-tabs\">\r\n        <ul class=\"growla-tabs-options\" id=\"tab-options-ad73a85\">\r\n                            <li \r\n                    class=\"growla-tab-option-active\"\r\n                    id=\"growla-option-ad73a85-0\"\r\n                    data-target=\"#growla-tab-ad73a85-0\" \r\n                    data-value=\"#growla-tab-ad73a85-0\"\r\n                    data-selected=\"selected\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.6 304c-28.7 0-42.5 16-89.6 16-47.1 0-60.8-16-89.6-16C60.2 304 0 364.2 0 438.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-25.6c0-74.2-60.2-134.4-134.4-134.4zM400 464H48v-25.6c0-47.6 38.8-86.4 86.4-86.4 14.6 0 38.3 16 89.6 16 51.7 0 74.9-16 89.6-16 47.6 0 86.4 38.8 86.4 86.4V464zM224 288c79.5 0 144-64.5 144-144S303.5 0 224 0 80 64.5 80 144s64.5 144 144 144zm0-240c52.9 0 96 43.1 96 96s-43.1 96-96 96-96-43.1-96-96 43.1-96 96-96z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        About me                    <\/span>\r\n                <\/li>\r\n                            <li \r\n                    class=\"\"\r\n                    id=\"growla-option-ad73a85-1\"\r\n                    data-target=\"#growla-tab-ad73a85-1\" \r\n                    data-value=\"#growla-tab-ad73a85-1\"\r\n                    data-selected=\"\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-heart\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.4 64.3C400.6 15.7 311.3 23 256 79.3 200.7 23 111.4 15.6 53.6 64.3-21.6 127.6-10.6 230.8 43 285.5l175.4 178.7c10 10.2 23.4 15.9 37.6 15.9 14.3 0 27.6-5.6 37.6-15.8L469 285.6c53.5-54.7 64.7-157.9-10.6-221.3zm-23.6 187.5L259.4 430.5c-2.4 2.4-4.4 2.4-6.8 0L77.2 251.8c-36.5-37.2-43.9-107.6 7.3-150.7 38.9-32.7 98.9-27.8 136.5 10.5l35 35.7 35-35.7c37.8-38.5 97.8-43.2 136.5-10.6 51.1 43.1 43.5 113.9 7.3 150.8z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        Passion                    <\/span>\r\n                <\/li>\r\n                            <li \r\n                    class=\"\"\r\n                    id=\"growla-option-ad73a85-2\"\r\n                    data-target=\"#growla-tab-ad73a85-2\" \r\n                    data-value=\"#growla-tab-ad73a85-2\"\r\n                    data-selected=\"\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        Expert                    <\/span>\r\n                <\/li>\r\n                            <li \r\n                    class=\"\"\r\n                    id=\"growla-option-ad73a85-3\"\r\n                    data-target=\"#growla-tab-ad73a85-3\" \r\n                    data-value=\"#growla-tab-ad73a85-3\"\r\n                    data-selected=\"\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comments\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M532 386.2c27.5-27.1 44-61.1 44-98.2 0-80-76.5-146.1-176.2-157.9C368.3 72.5 294.3 32 208 32 93.1 32 0 103.6 0 192c0 37 16.5 71 44 98.2-15.3 30.7-37.3 54.5-37.7 54.9-6.3 6.7-8.1 16.5-4.4 25 3.6 8.5 12 14 21.2 14 53.5 0 96.7-20.2 125.2-38.8 9.2 2.1 18.7 3.7 28.4 4.9C208.1 407.6 281.8 448 368 448c20.8 0 40.8-2.4 59.8-6.8C456.3 459.7 499.4 480 553 480c9.2 0 17.5-5.5 21.2-14 3.6-8.5 1.9-18.3-4.4-25-.4-.3-22.5-24.1-37.8-54.8zm-392.8-92.3L122.1 305c-14.1 9.1-28.5 16.3-43.1 21.4 2.7-4.7 5.4-9.7 8-14.8l15.5-31.1L77.7 256C64.2 242.6 48 220.7 48 192c0-60.7 73.3-112 160-112s160 51.3 160 112-73.3 112-160 112c-16.5 0-33-1.9-49-5.6l-19.8-4.5zM498.3 352l-24.7 24.4 15.5 31.1c2.6 5.1 5.3 10.1 8 14.8-14.6-5.1-29-12.3-43.1-21.4l-17.1-11.1-19.9 4.6c-16 3.7-32.5 5.6-49 5.6-54 0-102.2-20.1-131.3-49.7C338 339.5 416 272.9 416 192c0-3.4-.4-6.7-.7-10C479.7 196.5 528 238.8 528 288c0 28.7-16.2 50.6-29.7 64z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        Customers                    <\/span>\r\n                <\/li>\r\n                    <\/ul>\r\n        <div class=\"growla-tabs-select\">\r\n            <select data-source-selector=\"li\" data-source-target=\"#tab-options-ad73a85\">\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-0\"\r\n                        data-option=\"growla-option-ad73a85-0\"\r\n                        selected data-selected>\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-1\"\r\n                        data-option=\"growla-option-ad73a85-1\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-2\"\r\n                        data-option=\"growla-option-ad73a85-2\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-3\"\r\n                        data-option=\"growla-option-ad73a85-3\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                            <\/select>\r\n        <\/div>\r\n        <div class=\"growla-tabs-content\">\r\n                            <div class=\"growla-tab growla-tab-active\" id=\"growla-tab-ad73a85-0\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <div class=\"post-content\"><p>I have been involved in the media industry almost since its beginnings in Poland, that is, since 1996. During all these years I have been passionately learning about the media and have had the opportunity to gain experience in communicating with brands from various industries, thanks to working with dozens of clients from completely different sectors of the economy. I got to know marketing communications from many perspectives, thanks to working both on the side of the largest international media houses (Universal McCann, Leo Burnett, Initiative, MediaCom, Maxus), dealing with increasingly vast areas, including management of the entire business; and on the side of the Client (at Orange) and the media.<\/p><p>To put it modestly, I was able to gain a fairly broad perspective and experience.<br \/>Throughout this time, however, what I found most exciting was communicating the brand to the target audience. I was fortunate to work for clients who were just starting out and it was clear from the beginning that they would fight for leadership positions in their categories. This gave me the opportunity to co-create campaigns to launch brands such as Play or Alior Bank, for example. I derive great satisfaction from the implementation of social campaigns. These are extremely difficult projects, requiring the activation of close, personal relations with the media. It is thanks to their heart and empathy that we are able to realize them. Being part of or authoring such campaigns, I have a deep sense of a higher meaning. It may sound pathetic, but it gives me great joy to be involved in things that create a better world.<\/p><p>I have served on the jury of the EFFIE Awards and Media Trends competitions many times, which has given me additional insight into the best practices of marketing communications<br \/>Poland.<\/p><\/div>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-1\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <p>If I had to list them in one exhale, it would certainly be - my wonderful daughter, cinema, neuromarketing and storytelling. Cinema came first, which is why I hosted the \u201eMicrofilm\" program on the iconic Radio Station almost twenty years ago. In addition, I was a reporter and DJ, so I also know radio from the production side. My love for cinema has not faded, so today you can watch my original format on Youtube \u201eCinema in a tube\". As for other passions, let's leave them for our personal meetings.<\/p>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-2\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <div class=\"post-content\"><p>Expert in areas:<\/p><p>- Creating a communication strategy,<\/p><p>- strategic media planning,<\/p><p>- media planning and buying<\/p><p>- storytelling<\/p><\/div>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-3\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <p>Play, Orange, Alior Bank, De'Longhi, Nikon, Electronic Arts, Husqvarna, Discovery, IKEA, Coca-Cola, Lindt and many others.<\/p>                    <\/div>\r\n                                    <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\/\/ ZESP\u00d3\u0141 Marcin Marciniak Account Director \u00a0 marcin@mediapeople.pl O mnie Pasja Ekspert Klienci &nbsp; &nbsp; &nbsp; &nbsp; Z bran\u017c\u0105 mediow\u0105 jestem zwi\u0105zany prawie od jej pocz\u0105tk\u00f3w w Polsce,czyli od roku 1996.\u00a0Przez wszystkie te lata z wielk\u0105 pasj\u0105 poznawa\u0142em media oraz mia\u0142em mo\u017cliwo\u015b\u0107 zdobycia do\u015bwiadczenia w komunikacji marek z r\u00f3\u017cnych bran\u017c, dzi\u0119ki wsp\u00f3\u0142pracy z dziesi\u0105tkami Klient\u00f3w, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5863,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-6398","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/6398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/comments?post=6398"}],"version-history":[{"count":10,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/6398\/revisions"}],"predecessor-version":[{"id":7258,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/6398\/revisions\/7258"}],"up":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/5863"}],"wp:attachment":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/media?parent=6398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}