{"id":6398,"date":"2025-11-03T12:40:24","date_gmt":"2025-11-03T11:40:24","guid":{"rendered":"https:\/\/mediapeople.pl\/?page_id=6398"},"modified":"2025-12-03T04:17:39","modified_gmt":"2025-12-03T03:17:39","slug":"marcin-marciniak","status":"publish","type":"page","link":"https:\/\/mediapeople.pl\/en\/zespol\/marcin-marciniak\/","title":{"rendered":"Marcin Marciniak"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6398\" class=\"elementor elementor-6398\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ac26f e-flex e-con-boxed e-con e-parent\" data-id=\"81ac26f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac356a5 e-con-full e-flex e-con e-child\" data-id=\"ac356a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a2c6a3 e-grid e-con-full e-con e-child\" data-id=\"0a2c6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd8113 elementor-widget elementor-widget-growla_heading\" data-id=\"0dd8113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"growla_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"growla-heading\">\r\n        <h2 class=\"growla-heading--sub mini-heading-02\">\r\n\r\n                            \/\/ TEAM                        \r\n        <\/h2>\r\n\r\n                    <div class=\"growla-heading--content\">\r\n                <h1 style=\"font-size: 1em\">Marcin Marciniak<\/h1><h6><span style=\"color: #e52628\">Account Director<\/span><\/h6><p>\u00a0<\/p><h6><a style=\"color: #888888\" href=\"mailto:marcin@mediapeople.pl\">marcin@mediapeople.pl<\/a><\/h6>            <\/div>    \r\n            <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1af0f elementor-widget elementor-widget-image\" data-id=\"0e1af0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-1024x683.jpg\" class=\"attachment-large size-large wp-image-6150\" alt=\"Marcin Marciniak\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-1024x683.jpg 1024w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-300x200.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak-768x512.jpg 768w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2025\/11\/marcin-marciniak.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f1273 e-flex e-con-boxed e-con e-parent\" data-id=\"80f1273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad73a85 elementor-widget elementor-widget-growla_tabs\" data-id=\"ad73a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"growla_tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"growla-tabs\">\r\n        <ul class=\"growla-tabs-options\" id=\"tab-options-ad73a85\">\r\n                            <li \r\n                    class=\"growla-tab-option-active\"\r\n                    id=\"growla-option-ad73a85-0\"\r\n                    data-target=\"#growla-tab-ad73a85-0\" \r\n                    data-value=\"#growla-tab-ad73a85-0\"\r\n                    data-selected=\"selected\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.6 304c-28.7 0-42.5 16-89.6 16-47.1 0-60.8-16-89.6-16C60.2 304 0 364.2 0 438.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-25.6c0-74.2-60.2-134.4-134.4-134.4zM400 464H48v-25.6c0-47.6 38.8-86.4 86.4-86.4 14.6 0 38.3 16 89.6 16 51.7 0 74.9-16 89.6-16 47.6 0 86.4 38.8 86.4 86.4V464zM224 288c79.5 0 144-64.5 144-144S303.5 0 224 0 80 64.5 80 144s64.5 144 144 144zm0-240c52.9 0 96 43.1 96 96s-43.1 96-96 96-96-43.1-96-96 43.1-96 96-96z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        About me                    <\/span>\r\n                <\/li>\r\n                            <li \r\n                    class=\"\"\r\n                    id=\"growla-option-ad73a85-1\"\r\n                    data-target=\"#growla-tab-ad73a85-1\" \r\n                    data-value=\"#growla-tab-ad73a85-1\"\r\n                    data-selected=\"\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-heart\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.4 64.3C400.6 15.7 311.3 23 256 79.3 200.7 23 111.4 15.6 53.6 64.3-21.6 127.6-10.6 230.8 43 285.5l175.4 178.7c10 10.2 23.4 15.9 37.6 15.9 14.3 0 27.6-5.6 37.6-15.8L469 285.6c53.5-54.7 64.7-157.9-10.6-221.3zm-23.6 187.5L259.4 430.5c-2.4 2.4-4.4 2.4-6.8 0L77.2 251.8c-36.5-37.2-43.9-107.6 7.3-150.7 38.9-32.7 98.9-27.8 136.5 10.5l35 35.7 35-35.7c37.8-38.5 97.8-43.2 136.5-10.6 51.1 43.1 43.5 113.9 7.3 150.8z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        Interests                    <\/span>\r\n                <\/li>\r\n                            <li \r\n                    class=\"\"\r\n                    id=\"growla-option-ad73a85-2\"\r\n                    data-target=\"#growla-tab-ad73a85-2\" \r\n                    data-value=\"#growla-tab-ad73a85-2\"\r\n                    data-selected=\"\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>Expertise<\/span>\r\n                <\/li>\r\n                            <li \r\n                    class=\"\"\r\n                    id=\"growla-option-ad73a85-3\"\r\n                    data-target=\"#growla-tab-ad73a85-3\" \r\n                    data-value=\"#growla-tab-ad73a85-3\"\r\n                    data-selected=\"\"\r\n                >\r\n                                        <div class=\"icon\">\r\n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comments\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M532 386.2c27.5-27.1 44-61.1 44-98.2 0-80-76.5-146.1-176.2-157.9C368.3 72.5 294.3 32 208 32 93.1 32 0 103.6 0 192c0 37 16.5 71 44 98.2-15.3 30.7-37.3 54.5-37.7 54.9-6.3 6.7-8.1 16.5-4.4 25 3.6 8.5 12 14 21.2 14 53.5 0 96.7-20.2 125.2-38.8 9.2 2.1 18.7 3.7 28.4 4.9C208.1 407.6 281.8 448 368 448c20.8 0 40.8-2.4 59.8-6.8C456.3 459.7 499.4 480 553 480c9.2 0 17.5-5.5 21.2-14 3.6-8.5 1.9-18.3-4.4-25-.4-.3-22.5-24.1-37.8-54.8zm-392.8-92.3L122.1 305c-14.1 9.1-28.5 16.3-43.1 21.4 2.7-4.7 5.4-9.7 8-14.8l15.5-31.1L77.7 256C64.2 242.6 48 220.7 48 192c0-60.7 73.3-112 160-112s160 51.3 160 112-73.3 112-160 112c-16.5 0-33-1.9-49-5.6l-19.8-4.5zM498.3 352l-24.7 24.4 15.5 31.1c2.6 5.1 5.3 10.1 8 14.8-14.6-5.1-29-12.3-43.1-21.4l-17.1-11.1-19.9 4.6c-16 3.7-32.5 5.6-49 5.6-54 0-102.2-20.1-131.3-49.7C338 339.5 416 272.9 416 192c0-3.4-.4-6.7-.7-10C479.7 196.5 528 238.8 528 288c0 28.7-16.2 50.6-29.7 64z\"><\/path><\/svg>                    <\/div>\r\n                    \r\n                    <span>\r\n                        Clients                    <\/span>\r\n                <\/li>\r\n                    <\/ul>\r\n        <div class=\"growla-tabs-select\">\r\n            <select data-source-selector=\"li\" data-source-target=\"#tab-options-ad73a85\">\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-0\"\r\n                        data-option=\"growla-option-ad73a85-0\"\r\n                        selected data-selected>\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-1\"\r\n                        data-option=\"growla-option-ad73a85-1\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-2\"\r\n                        data-option=\"growla-option-ad73a85-2\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                                    <option \r\n                        value=\"#growla-tab-ad73a85-3\"\r\n                        data-option=\"growla-option-ad73a85-3\"\r\n                                            >\r\n                        &nbsp;\r\n                    <\/option>\r\n                            <\/select>\r\n        <\/div>\r\n        <div class=\"growla-tabs-content\">\r\n                            <div class=\"growla-tab growla-tab-active\" id=\"growla-tab-ad73a85-0\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <div class=\"post-content\"><p>I have worked in Poland\u2019s media industry since 1996, almost from its earliest days. Over the years, I have explored media with real enthusiasm and gained experience in brand communication by working with dozens of clients across a wide range of industries. I have seen marketing communication from many perspectives: at leading international media agencies \u2014 Universal McCann, Leo Burnett, Initiative, MediaCom and Maxus \u2014 where I took on increasingly broad responsibilities, including managing an entire business; on the client side at Orange; and within media companies.<\/p><p>Those experiences have given me a broad perspective on the industry.<br \/>Throughout that time, the most exciting part of my work has been connecting brands with their target audiences. I was fortunate to work with clients who were just starting out but clearly aspired to lead their categories. This gave me the opportunity to help create launch campaigns for brands such as Play and Alior Bank. Public-interest campaigns are especially rewarding for me. They are demanding projects that depend on close, personal relationships with media partners and on those partners\u2019 generosity and empathy. Creating or contributing to such campaigns gives me a strong sense of purpose. It may sound idealistic, but I find great joy in working on things that make the world a better place.<\/p><p>I have served on the juries of the EFFIE Awards and Media Trends many times, gaining further insight into leading marketing communication practices<br \/>in Poland.<\/p><\/div>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-1\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <p>If I had to name my passions in one breath, I would say: my wonderful daughter, cinema, neuromarketing and storytelling. Cinema came first. Nearly twenty years ago, I hosted \u201cMikrofilm\u201d on the iconic station Radiostacja. I also worked as a reporter and DJ, so I know radio from the production side too. My love of cinema has never faded: today, you can watch my own YouTube series, \u201cKino w tubce\u201d. As for my other passions, let\u2019s leave those for when we meet.<\/p>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-2\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <div class=\"post-content\"><p>Areas of expertise:<\/p><p>- Creating a communication strategy,<\/p><p>- strategic media planning,<\/p><p>- media planning and buying<\/p><p>- storytelling<\/p><\/div>                    <\/div>\r\n                                    <\/div>\r\n                            <div class=\"growla-tab\" id=\"growla-tab-ad73a85-3\">\r\n                    \r\n                                        <div class=\"growla-tab-content\">\r\n                        <p>Play, Orange, Alior Bank, De'Longhi, Nikon, Electronic Arts, Husqvarna, Discovery, IKEA, Coca-Cola, Lindt and many others.<\/p>                    <\/div>\r\n                                    <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\/\/ ZESP\u00d3\u0141 Marcin Marciniak Account Director \u00a0 marcin@mediapeople.pl O mnie Pasja Ekspert Klienci &nbsp; &nbsp; &nbsp; &nbsp; Z bran\u017c\u0105 mediow\u0105 jestem zwi\u0105zany prawie od jej pocz\u0105tk\u00f3w w Polsce,czyli od roku 1996.\u00a0Przez wszystkie te lata z wielk\u0105 pasj\u0105 poznawa\u0142em media oraz mia\u0142em mo\u017cliwo\u015b\u0107 zdobycia do\u015bwiadczenia w komunikacji marek z r\u00f3\u017cnych bran\u017c, dzi\u0119ki wsp\u00f3\u0142pracy z dziesi\u0105tkami Klient\u00f3w, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5863,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"class_list":["post-6398","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/6398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/comments?post=6398"}],"version-history":[{"count":10,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/6398\/revisions"}],"predecessor-version":[{"id":7258,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/6398\/revisions\/7258"}],"up":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/pages\/5863"}],"wp:attachment":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/media?parent=6398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}