{"id":1199,"date":"2019-11-16T03:36:00","date_gmt":"2019-11-16T02:36:00","guid":{"rendered":"https:\/\/mediapeople.pl\/?p=1199"},"modified":"2025-11-24T16:10:03","modified_gmt":"2025-11-24T15:10:03","slug":"11th-integrated-marketing-forum-behind-us","status":"publish","type":"post","link":"https:\/\/mediapeople.pl\/en\/11-forum-marketingu-zintegrowanego-za-nami\/","title":{"rendered":"Highlights from the 11th Integrated Marketing Forum"},"content":{"rendered":"<p>From the very beginning, Media People has been supporting the Polish Marketing Association SMB as part of the Integrated Marketing Forum (FMZ). We are proud to chair the FMZ Programme Council.<\/p>\n<p>Participants had the opportunity to explore case studies of the most interesting and inspiring integrated marketing campaigns, which not only captured attention but also proved the effectiveness of their strategies through measurable results. The practitioner-led knowledge-sharing formula allows the audience to see real industry challenges and the solutions brands implement in response.<\/p>\n<p>&nbsp;<\/p>\n<p>FMZ offers practical knowledge, inspiration and the motivation to act. It helps marketers prepare for what comes next and stay competitive in a changing market.<\/p>\n<p>&nbsp;<\/p>\n<p>This year\u2019s conference showcased some of the best campaigns delivered in Poland by brands such as IKEA, Kubota, OLX Polska, CEDC International and Nestl\u00e9, and inspired attendees with future-focused visions and technological solutions presented by HTC Polska (Bartosz \u017buk), AVON Polska (Anna Jakubowski), Pracownia Gier Szkoleniowych, Res Publica Nowa (Wojciech Przybylski) and Katarzyna Dorsey from Yosh.AI.<\/p>\n<p>&nbsp;<\/p>\n<p>Thank you for your trust \u2013 see you next year!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/77088853_1416114181885256_5811577053455056896_o-1024x683.jpg\" alt=\"\" class=\"wp-image-1201\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/77088853_1416114181885256_5811577053455056896_o-1024x683.jpg 1024w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/77088853_1416114181885256_5811577053455056896_o-300x200.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/77088853_1416114181885256_5811577053455056896_o-768x513.jpg 768w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/77088853_1416114181885256_5811577053455056896_o-1536x1025.jpg 1536w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/77088853_1416114181885256_5811577053455056896_o.jpg 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/76688997_1416114191885255_5348295200571654144_o-1024x683.jpg\" alt=\"Integrated Marketing Forum\" class=\"wp-image-1200\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/76688997_1416114191885255_5348295200571654144_o-1024x683.jpg 1024w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/76688997_1416114191885255_5348295200571654144_o-300x200.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/76688997_1416114191885255_5348295200571654144_o-768x513.jpg 768w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/76688997_1416114191885255_5348295200571654144_o-1536x1025.jpg 1536w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/76688997_1416114191885255_5348295200571654144_o.jpg 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2019\/12\/75478393_1416114248551916_1987464470904963072_o-1024x683.jpg\" alt=\"Integrated Marketing 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