{"id":189,"date":"2016-10-07T03:03:48","date_gmt":"2016-10-07T01:03:48","guid":{"rendered":"http:\/\/www.mediapeople.pl\/?p=189"},"modified":"2025-11-28T14:07:35","modified_gmt":"2025-11-28T13:07:35","slug":"8-integrated-marketing-forum","status":"publish","type":"post","link":"https:\/\/mediapeople.pl\/en\/8-integrated-marketing-forum\/","title":{"rendered":"8th Integrated Marketing Forum"},"content":{"rendered":"<p><b>The conference What Bites the Marketer? or the 8th Integrated Marketing Forum organized by the Polish Marketing Association SMB was held on October 6-7, at Cinema City-Galeria Mokotow, under the slogan Human to Human - the concept of marketing rediscovered? For the eighth time, marketers presented the best 360\u00b0 marketing campaigns of recent months. This year there were two novelties: lectures with coaches and a cocktail party.<\/b><\/p>\n<p><b>It was two days\u00a0<\/b> filled with a dose of practical knowledge, ideas and inspiration. Day one features presentations of numerous case studies of marketing campaigns.  A penetrating look into the past - at what has been happening in marketing in recent months.<\/p>\n<ul>\n<li>Loyalty. The most difficult to achieve and the most desirable.<\/li>\n<li>From cradle to grave. The shopper and his journey around the brand - today.<\/li>\n<li>Event marketing as a testing ground for brands.<\/li>\n<\/ul>\n<p>Day two was marked by the future and how marketers can face the challenges they face.<\/p>\n<ul>\n<li>How do you build a close relationship with a consumer and why is psychographic mapping necessary for this?<\/li>\n<li>Let's reinvent the company.<\/li>\n<li>CSR &amp; market reception, and future trends?<\/li>\n<\/ul>\n<p>The participants of the Integrated Marketing Forum are mainly representatives of middle and senior management in marketing departments, people who face market challenges on a daily basis and are looking for inspiration and practical knowledge.<\/p>\n<p>On the program board of the Forum sat our expert <strong>Veronika Szwarc-Bronikowska.<\/strong><\/p>\n<p>For more information, visit\u00a0<a href=\"http:\/\/www.smb.pl\/index\/page\/id\/187\/alias\/marketerzy_rozgryzli_marketing_na_nowo_podczas_8_forum_marketingu_zintegrowanego\" target=\"_blank\" rel=\"noopener\">Polish Marketing Association<\/a>.<\/p>\n<div id='gallery-1' class='gallery galleryid-189 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The conference What Bites the Marketer? or the 8th Integrated Marketing Forum organized by the Polish Marketing Association SMB was held on October 6-7, at Cinema City-Galeria Mokotow, under the slogan Human to Human - the concept of marketing rediscovered? For the eighth time, marketers presented the best 360\u00b0 marketing campaigns of recent months. This year featured two [...]<\/p>","protected":false},"author":1,"featured_media":190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":2,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"predecessor-version":[{"id":7889,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts\/189\/revisions\/7889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}