{"id":726,"date":"2018-06-06T15:35:58","date_gmt":"2018-06-06T13:35:58","guid":{"rendered":"http:\/\/mediapeople.pl\/?p=726"},"modified":"2025-11-24T22:55:54","modified_gmt":"2025-11-24T21:55:54","slug":"launching-the-htc-u12-smartphone-hypermoce","status":"publish","type":"post","link":"https:\/\/mediapeople.pl\/en\/uruchamiamy-hipermoce-smartfona-htc-u12\/","title":{"rendered":"Unleashing the HTC U12+\u2019s superpowers"},"content":{"rendered":"<p><strong>Together with Brand Republic, we are delivering a new campaign for HTC.<\/strong><\/p>\n<p>The Uruchom swoj\u0105 hipermoc (\u201cUnleash your superpower\u201d) campaign highlights the features of HTC\u2019s new U12+ flagship, particularly its pressure-sensitive frame, which changes how people interact with the phone. Motivational speaker, trainer and consultant Mateusz Grzesiak introduces these features in his first product advertising campaign.<\/p>\n<p>The campaign also marks a first in Poland for a personal development expert taking part in this type of advertising. It uses contextual targeting and audience personas to match messages to people\u2019s motivations. Six short films feature a photographer, a mother, a businesswoman, a project manager, a trendsetter and a woman leaving corporate life to pursue her dreams. Each has different needs: responding quickly, finding a moment of calm or being wherever something interesting is happening.<\/p>\n<p>The HTC U12+\u2019s distinctive features provide the \u201csuperpowers\u201d to meet those needs.<\/p>\n<p>You can read more about the HTC U12+ smartphone at <a href=\"http:\/\/www.hipermocni.pl\/\">www.hipermocni.pl<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/uwe0xo5PMBk\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/UnvHTE4-EjQ\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/WQmAzNRsYQc\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Wraz z agencj\u0105 Brand Republic realizujemy now\u0105 kampani\u0119 dla firma HTC. \u201eUruchom swoj\u0105 hipermoc&#8221; to kampania, kt\u00f3rej celem jest podkre\u015blenie najwa\u017cniejszych cech nowego flagowca HTC U12+ a przede wszystkim ca\u0142kowicie zmieniaj\u0105cej spos\u00f3b interakcji ze smartfonem aktywnej ramki.\u00a0Hipermoce telefonu przedstawia odbiorcom Mateusz Grzesiak. Grzesiak to najbardziej rozpoznawalny polski m\u00f3wca motywacyjny, trener i konsultant. Po raz pierwszy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":1,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"predecessor-version":[{"id":7555,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/posts\/726\/revisions\/7555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/media\/727"}],"wp:attachment":[{"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediapeople.pl\/en\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}