{"id":189,"date":"2016-10-07T03:03:48","date_gmt":"2016-10-07T01:03:48","guid":{"rendered":"http:\/\/www.mediapeople.pl\/?p=189"},"modified":"2025-11-28T14:07:35","modified_gmt":"2025-11-28T13:07:35","slug":"8-foro-de-marketing-integrado","status":"publish","type":"post","link":"https:\/\/mediapeople.pl\/es\/8-foro-de-marketing-integrado\/","title":{"rendered":"8\u00ba Foro de Marketing Integrado"},"content":{"rendered":"<p><b>La conferencia What Bites the Marketer? o el 8\u00ba Foro de Marketing Integrado organizado por la Asociaci\u00f3n Polaca de Marketing SMB tuvo lugar los d\u00edas 6 y 7 de octubre en Cinema City-Galeria Mokot\u00f3w, bajo el lema Human to Human - the concept of marketing rediscovered? Por octava vez, los profesionales del marketing presentaron las mejores campa\u00f1as de marketing en 360\u00b0 de los \u00faltimos meses. Este a\u00f1o hubo dos novedades: conferencias con coaches y un c\u00f3ctel.<\/b><\/p>\n<p><b>Fueron dos d\u00edas\u00a0<\/b> repleto de una dosis de conocimientos pr\u00e1cticos, ideas e inspiraci\u00f3n. El primer d\u00eda se presentar\u00e1n numerosos casos pr\u00e1cticos de campa\u00f1as de marketing.  Una mirada al pasado: a lo que ha ocurrido en marketing en los \u00faltimos meses.<\/p>\n<ul>\n<li>La lealtad. La m\u00e1s dif\u00edcil de conseguir y la m\u00e1s deseable.<\/li>\n<li>De la cuna a la tumba. El comprador y su viaje alrededor de la marca - hoy.<\/li>\n<li>El marketing de eventos como campo de pruebas para la creaci\u00f3n de marcas.<\/li>\n<\/ul>\n<p>La segunda jornada estuvo marcada por el futuro y la forma en que los profesionales del marketing pueden afrontar los retos que se les plantean.<\/p>\n<ul>\n<li>\u00bfC\u00f3mo se construye una relaci\u00f3n estrecha con el consumidor y por qu\u00e9 es esencial para ello el mapeo psicogr\u00e1fico?<\/li>\n<li>Reinventemos la empresa.<\/li>\n<li>\u00bfPercepci\u00f3n de la RSE y del mercado y tendencias futuras?<\/li>\n<\/ul>\n<p>Los participantes en el Foro de Marketing Integrado son principalmente mandos intermedios y directivos de departamentos de marketing, personas que se enfrentan a diario a los retos del mercado y buscan inspiraci\u00f3n y conocimientos pr\u00e1cticos.<\/p>\n<p>Nuestro experto form\u00f3 parte del consejo de programaci\u00f3n del Foro <strong>Veronika Szwarc-Bronikowska.<\/strong><\/p>\n<p>Para m\u00e1s informaci\u00f3n, consulte\u00a0<a href=\"http:\/\/www.smb.pl\/index\/page\/id\/187\/alias\/marketerzy_rozgryzli_marketing_na_nowo_podczas_8_forum_marketingu_zintegrowanego\" target=\"_blank\" rel=\"noopener\">Asociaci\u00f3n Polaca de Marketing<\/a>.<\/p>\n<div id='gallery-1' class='gallery galleryid-189 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/4-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/3-1-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/2-1-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1.jpg 500w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1-300x225.jpg 300w, https:\/\/mediapeople.pl\/wp-content\/uploads\/2016\/10\/1-1-16x12.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La conferencia What Bites the Marketer? o el 8\u00ba Foro de Marketing Integrado organizado por la Asociaci\u00f3n Polaca de Marketing SMB tuvo lugar los d\u00edas 6 y 7 de octubre en Cinema City-Galeria Mokot\u00f3w, bajo el lema Human to Human - the concept of marketing rediscovered? Por octava vez, los profesionales del marketing presentaron las mejores campa\u00f1as de marketing de 360\u00b0 de los \u00faltimos meses. Este a\u00f1o se presentaron dos [...]<\/p>","protected":false},"author":1,"featured_media":190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":2,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"predecessor-version":[{"id":7889,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/posts\/189\/revisions\/7889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediapeople.pl\/es\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}