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Grzegorz Roszkowski

Account Director

 

grzegorz@mediapeople.pl
Grzegorz Roszkowski Media People
  • About me
  • Passion
  • Expert
  • Customers

I have been involved in the marketing communications industry since the beginning of my career. During these several years I have worked in both network media houses and local organizations. These were not only media houses, but also communication and advertising agencies. As a result, I gained a wide range of experience, learned the complete process - from initial analysis, communication strategies, creative concepts, media strategies, to production and implementation. Years of rich experience have strengthened my conviction that the media ecosystem is closest to me. And in this area I realize myself. At the same time, I always, naturally, look at my projects from a broader perspective.

For as long as my memory can reach, I have been naturally attracted to the moving image - film. Regardless of the medium, whether it's a black-and-white TV, a traditional old movie theater, a smartphone, an LCD, a multiplex, a plot-interesting and formally thoughtful story told through moving image and sound draws me in every time. But cinema is not just the movie itself. It is a whole cultural institution that I continue to explore and learn about. Festivals, reviews, professional literature, journalism, cinema history, film theory, analysis and interpretation...one could go on for a long time. And film studies, which I completed as a hobby at the Jagiellonian University in Krakow. It was a fascinating adventure for me, despite the many sacrifices associated with studying while working professionally.

Expert in areas:

- communication strategies

- media strategies

- Complex projects combining offline and digital

- Offline media planning and buying

- in-depth analyses of marketing communications

- customer service

I have worked for clients across the spectrum of industries, both global corporations and local players, including Lotos, Warta, Kompania Piwowarska, Intermarche, Samsung, Domino's Pizza, SuperDrob and many others. The greatest source of satisfaction for me are complex media projects. Projects that bring tangible results for clients thanks to the apt combination of many different channels and tools, creating a media ecosystem.