// TEAM
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About me
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Passion
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Expert
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Customers
For many years I have been advising companies in a situation of change: from the implementation of a new business development and marketing strategy, to the optimization of processes, to the deep restructuring of assortment, categories whether full implementation of innovations.
I use the latest digital and methodological tools, managerial workshops, build cross-functional task teams. I respond with precision to the needs and challenges of an ever faster changing market.
I am passionate about continuous development, which is why I persist in changing myself and inspiring the leadership teams I work with. I am constantly looking for new inspiration and ways to improve my thinking and management.
Outside of business, my passion is sports, one of the toughest is golf, which continues to develop me comprehensively - both strategically, fitness-wise and philosophically. Simply mental zen-golf 😉.
Business development strategy including:
- Marketing mix, brand development, communication strategy development and new positioning, branding and re-branding
- Assortment optimization, category management processes
End-to-end processes, including:
- NPD new product development processes
- innovation processes: design, planning, development and implementation
- segmentation processes and customer management processes
Retali, FMCG, Consumer Health Care ( CHC) industries.
Metro Group: Macro C&C, Sanofi, Henkel, Avon, Unilever.