SERVICES
OOH+DOOH (Out-of-Home and Digital Out-of-Home) campaigns are a strategic outdoor advertising planning and purchasing service, combining the mass reach of traditional billboards with the flexibility and precision of digital screens. The service is designed for brands that want to build broad awareness in the urban space while leveraging audience mobility data. Thanks to the synergy of these channels, Media People clients gain high frequency of contact and measurability of activities within the urban ecosystem.
Modern outdoor advertising is no longer a static image, but becomes a dynamic point of contact with the consumer on the move. An effective strategy requires skillfully combining traditional media with modern digital screens, which allow, among other things, for changing the message depending on the time of day, weather, or traffic intensity. Media People, as an independent media agency, designs OOH+DOOH campaigns that not only „showcase the brand,” but achieve specific business goals. We use advanced analytical tools and data on population flows so that your message appears precisely where your target group is, eliminating budget waste on inefficient locations.
Thanks to the synergy of these channels, Media People clients gain high contact frequency and measurability of activities in the urban ecosystem.
As part of our out-of-home advertising campaign management, we handle the entire process from the initial audit to performance analysis:
Planning of citylights, billboards, and large-format advertisements, including mesh banners and murals, in key locations throughout Poland.
The use of screens on city streets, in public transport, shopping malls, and office buildings, etc., with the ability to select specific days and hours of broadcasting as well as broadcast intensity.
The ability to purchase digital inventory in an auction model, which allows for, among other things, complete purchasing flexibility (launching, pausing, or editing campaigns at any time, adjusting delivery hours, using triggers) and guarantees transparency and measurability of results (real-time reports and data).
Use of geolocation data to precisely determine the reach potential of specific locations.
Combining outdoor campaigns with smartphone campaigns of people who were near the media carrier.
Quality control of the display and reporting confirming the timely launch of the campaign.
The outdoor advertising planning service supports brands at various stages of development:
Building mass scale and quickly introducing new products to the market.
Effective guidance of customers to points of sale (so-called directional advertising).
Use of prestigious large-format media for premium brand building.
Using DOOH for precise real-time testing of various messages.
We are defining the geographic scope, target audience profile, and key metrics.
We recommend an optimal mix of traditional and digital media, tailored to your budget.
We are preparing a detailed list of locations along with the display schedule.
We coordinate the preparation of materials and their assembly on traditional media or the sending of files to DOOH systems.
We continuously verify the status of the exposition and the correctness of digital spot broadcasting.
We provide a comprehensive analysis of reach goal execution and conclusions for future campaigns.
The result of our actions is a coherent and dominant brand presence in the recipient's awareness:
Reaching groups that less frequently use traditional home media.
Building lasting brand memory through multiple message touchpoints.
Photos of physically pasted media confirming the execution of the campaign.
Detailed statistics on the number of impressions and the estimated number of ad contacts.
Media buying based on hard reach data, minimizing the cost per reach.
OOH is traditional static advertising (e.g., a paper billboard), whereas DOOH is advertising on digital screens, allowing for the display of moving creatives and dynamic content changes.
GRP (Gross Rating Point), OTS (Opportunity to See), VAC (Visibility Adjusted Contact), as well as estimations based on the aggregation of official road and transport data, and data from GPS and mobility systems to estimate the number of people having contact with the advertising medium.
The cost depends, among other things, on the selected format, the period and intensity of the exposure, and the location of the media carrier. DOOH allows for the broadcasting of messages even with smaller budgets thanks to its time flexibility.
Whenever the goal is to quickly build reach, inform about a local promotion, or strengthen brand awareness in the local community.
Digital media (DOOH) can be launched in just a few days, whereas traditional campaigns usually require booking well in advance and 2-3 weeks for printing and installation.
Dominate the urban space with your brand.
Consult your outdoor strategy with us and see how OOH+DOOH campaigns can increase your incremental reach.
