The conference What Bites the Marketer? or the 8th Integrated Marketing Forum organized by the Polish Marketing Association SMB was held on October 6-7, at Cinema City-Galeria Mokotow, under the slogan Human to Human - the concept of marketing rediscovered? For the eighth time, marketers presented the best 360° marketing campaigns of recent months. This year there were two novelties: lectures with coaches and a cocktail party.

It was two days  filled with a dose of practical knowledge, ideas and inspiration. Day one features presentations of numerous case studies of marketing campaigns. A penetrating look into the past - at what has been happening in marketing in recent months.

• Loyalty. The most difficult to achieve and the most desirable.
• From cradle to grave. The shopper and his journey around the brand - today.
• Event marketing as a testing ground for brands.

Day two was marked by the future and how marketers can face the challenges they face.

• How do you build a close relationship with a consumer and why is psychographic mapping necessary for this?
• Let's reinvent the company.
• CSR & market reception, and future trends?

The participants of the Integrated Marketing Forum are mainly representatives of middle and senior management in marketing departments, people who face market challenges on a daily basis and are looking for inspiration and practical knowledge.

On the program board of the Forum sat our expert Veronika Szwarc-Bronikowska.

For more information, visit Polish Marketing Association.