8th Integrated Marketing Forum

The eighth Integrated Marketing Forum, organised by the Polish Marketing Association SMB, took place on 6–7 October at Cinema City in Warsaw’s Galeria Mokotów. Under the theme “Human to Human: rediscovering marketing?”, speakers presented outstanding recent integrated campaigns. This edition also introduced coaching sessions and a networking reception.

Two days  of practical knowledge, ideas and inspiration began with campaign case studies and a close look at recent developments in marketing.

• Loyalty. The most difficult to achieve and the most desirable.
• From cradle to grave: today’s shopper journey
• Event marketing as a testing ground for brands

The second day looked ahead, exploring how marketers can respond to emerging challenges.

• How do you build a close relationship with a consumer and why is psychographic mapping necessary for this?
• Let's reinvent the company.
• CSR, market perceptions and future trends

The participants of the Integrated Marketing Forum are mainly representatives of middle and senior management in marketing departments, people who face market challenges on a daily basis and are looking for inspiration and practical knowledge.

The Forum’s Programme Council included our expert Weronika Szwarc-Bronikowska.

For more information, visit Polish Marketing Association.