Together with the Brand Republic agency, we are implementing a new campaign for HTC.

„Activate Your Hypermight” is a campaign aimed at highlighting the most important features of the new HTC U12+ flagship and, above all, the completely changing way of interacting with the smartphone's active frame. The phone's hyperpowers are introduced to viewers by Mateusz Grzesiak. Grzesiak is Poland's most recognizable motivational speaker, coach and consultant. For the first time, he decided to take part in a product promotion.

This is a debut on a broader scale, as it is also the first time in Poland that a promoter of efficiency and self-development is involved in an advertising campaign. The campaign is in line with the latest communication trends, in which specific consumer segments view communications relevant to their purchasing motivations. The campaign is built on advanced contextual targeting based on created personae. In each of the 6 micro-targeting spots aired in the key, the characters of a photographer, a mom, a businesswoman, a project manager, a trendsetter and a dream maker quitting her corporate job are presented. Each of them has different needs and faces inherent problems. These include the inability to respond quickly, the desire to find a moment of quiet and a break from the daily hustle and bustle, or the need to always be there when something interesting is happening.

The answer to their requirements is the hypermotion unleashed by the unique features of the HTC U12+ smartphone.

You can read more about the HTC U12+ smartphone at www.hipermocni.pl