Unleashing the HTC U12+’s superpowers

Together with Brand Republic, we are delivering a new campaign for HTC.

The Uruchom swoją hipermoc (“Unleash your superpower”) campaign highlights the features of HTC’s new U12+ flagship, particularly its pressure-sensitive frame, which changes how people interact with the phone. Motivational speaker, trainer and consultant Mateusz Grzesiak introduces these features in his first product advertising campaign.

The campaign also marks a first in Poland for a personal development expert taking part in this type of advertising. It uses contextual targeting and audience personas to match messages to people’s motivations. Six short films feature a photographer, a mother, a businesswoman, a project manager, a trendsetter and a woman leaving corporate life to pursue her dreams. Each has different needs: responding quickly, finding a moment of calm or being wherever something interesting is happening.

The HTC U12+’s distinctive features provide the “superpowers” to meet those needs.

You can read more about the HTC U12+ smartphone at www.hipermocni.pl