Media People has won a tender for media services from media company A+E Networks Poland, broadcaster of documentary and entertainment channels such as HISTORY, Lifetime and Crime+Investigation.

The first project to be carried out together will be an advertising campaign for the new documentary series „I'll tell you about the crime,” which will be led by leading Polish crime writers - Igor Brejdygant, Katarzyna Bonda, Wojciech Chmielarz, Marta Guzowska, Malgorzata and Michal Kuźmińska and Katarzyna Puzyńska.

- „ We decided to choose Media People because of the best-fit proposal and media mix for our needs. The main goal of our upcoming campaign is to encourage new viewers who have never watched Crime+Investigation before, or those who have a preconceived notion about it, to turn on our channel and watch a program that has never been on Polish television before. - comments Tomasz Teodorczyk, Director of content and brand, Poland &CEE at A+E Networks.

- „Working for thematic television is particularly difficult, because the effect of joint work with a client can be measured in different ways. The one we are most interested in is the audience results of the program or station, in the Nielsen research panel, and this, as we know, is a huge challenge. However, we hope that this fantastic format and our work will contribute to the success.” - says Marcin Marciniak, account director, Media People.

The series will make its television debut on Crime+Investigation Polsat (CI Polsat) on Wednesday, October 17 at 10:00 p.m. The program was produced by Kompania Mediowa under the supervision of Agnieszka Kubiak, director of local production and creation, A+E Networks.