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SURVEYS

EXEMPLARY TOOLS

 

MP Reach – measures the effectiveness of marketing communication
in reaching the target group.

MP Brand – measures the brand’s condition on the market.

MP PowerSpot – measures the effectiveness of a television ad before the campaign.

MP QuickAnswer – provides instant answers for ad hoc questions helping with making current marketing decisions in the following pattern:
asked on Friday – answered on Monday.

MP Get it! – examines understanding and perception of marketing communication
of different kinds – from advertisement to information provided on the product
(e.g. name, logo, packaging).

MP BrandTruck– indicates how the perception of a brand by consumers changes , especially in regards to basic processes shaping consumer behaviors contributing either to strengthening or weakening and erosion of its position on the market.

MP Diagnosis – a prompt diagnosis of threats and benefits, which might be connected with a marketing or sales activity to be implemented. Any marketing implementation can be the object of the survey.

EXEMPLARY AREAS COVERED BY THE SURVEYS

 

Survey about new packaging.

Survey about communication concepts for the brand.

Segmental surveys about the target group regarding its approach/judgment about a particular problem or subject.

Exploration of the category.

Search for insights.

Survey regarding the needs of the target group.

Survey regarding educational materials.

Survey about specialised target groups.