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SERVICES

EXPLORATIONS, RECOMMENDATIONS AND IMPLEMENTATIONS IN THE FOLLOWING AREAS

RESEARCH AND ANALYSIS

Analyses of business sources

Further analyses of target groups

Analyses of competitors’ actions

Evaluation of own and competitors’ brands

MEDIA

Strategies of media communication

Media planning

Qualitative television campaigns

Planning and purchase of digital media

Search Engine Marketing

Search Engine Optimisation

Integrated press and radio campaigns

Out-of-home advertising campaigns

Content marketing activities

Whisper marketing – online and offline influencers

Purchase of media

Monitoring and evaluation

STRATEGIES

Long-term marketing plans

Brand optimisation and re-optimisation

Brand architecture

Optimisation of brand’s and product’s wallet

Brand expansion

Brand audits

SALES SUPPORT AND MOBILIZATION

CUSTOMER SERVICE

Implementation of customer service standard

Preservation of high service satisfaction

Preservation of high retention

EXPLORATION OF NEW AREAS

New product development

Optimisation of existing products

Exploration of new categories

ECONOMETRIC MODELLING

Identification of importance of particular marketing mix elements

Simulations of media plans and scenarios

Hard data for campaign planning

Scientific insight converted into practical recommendations for the future

Consideration of competitors’ advertising activity