Purella Food manufacturer of healthy snacks, has launched a campaign for a series of products BeRAW! Ewa Chodakowska.

The goal of the campaign is to increase brand awareness among women who care about a healthy and balanced diet. Women for whom what they eat is important and who avoid snacks high in sugars.

Activities are planned on television and the Internet.

We know from research that Polish women are trying to make conscious food choices. They look for healthy products but also would like to live a healthy life. Only some of them practice sports regularly.

For most, exercise means walking or biking. Regardless of the reasons for this condition or the form of physical activity, BeRAW snacks! Ewa Chodakowska are for everyone.

The campaign aims to expand its reach among women who take care of themselves, and who do not necessarily exercise with Ewa Chodakowska. For them, Ewa Chodakowska's persona is product certification.

The campaign will run until the end of November. At the same time, a Facebook contest is underway in which one can win a makeover in Mauritius and promotions at retail locations.

The creative was prepared by the client personally. Media was planned and purchased by media house Media People.

For more information, visit www.beraw.pl