BeRAW! Ewa Chodakowska launches a new campaign

Purella Food has launched a campaign for its BeRAW! Ewa Chodakowska snack range.

The campaign aims to build awareness among women who value a balanced diet, make considered food choices and avoid snacks high in sugar.

The campaign will run on television and online.

Our research shows that Polish women want to make informed food choices and lead healthier lives, although only some exercise regularly.

For many, physical activity means walking or cycling. The BeRAW! Ewa Chodakowska range is intended for people with different lifestyles and approaches to exercise.

The campaign reaches women who take care of themselves but do not necessarily follow Ewa Chodakowska’s workouts. Her involvement gives them confidence in the products.

The campaign runs until the end of November, alongside in-store promotions and a Facebook competition offering a makeover trip to Mauritius.

The client developed the creative, while Media People handled media planning and buying.

For more information, visit www.beraw.pl