Long-term marketing plans Brand optimisation and re-optimisation Brand architecture Optimisation of brand’s and product’s wallet Brand expansion Brand audits

Strategies of media communication Media planning Qualitative television campaigns Planning and purchase of digital media Search Engine Marketing Search Engine Optimisation Integrated press and radio campaigns Out-of-home advertising campaigns Content marketing activities Whisper marketing – online and offline influencers Purchase of media Monitoring and evaluation

Analyses of business sources Further analyses of target groups Analyses of competitors’ actions Evaluation of own and competitors’ brands