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STRATEGIES

Long-term marketing plans Brand optimisation and re-optimisation Brand architecture Optimisation of brand’s and product’s wallet Brand expansion Brand audits

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MEDIA

Strategies of media communication Media planning Qualitative television campaigns Planning and purchase of digital media Search Engine Marketing Search Engine Optimisation Integrated press and radio campaigns Out-of-home advertising campaigns Content marketing activities Whisper marketing – online and offline influencers Purchase of media Monitoring and evaluation

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RESEARCH AND ANALYSIS

Analyses of business sources Further analyses of target groups Analyses of competitors’ actions Evaluation of own and competitors’ brands

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