I am an experienced expert with knowledge and experience from both sides of the marketing process - agency and client. I gained my experience alongside the development of the media market in Poland, from media planning and buying to strategic and communication planning. I have worked for both major FMCG brands and B2B clients.
In my personal life, I follow the principle of "movement is health," which I practice through cycling, hiking, and swimming. Sometimes I cover ultra-long distances, such as cycling alone from Warsaw to Wrocław in one day or participating in mountain ultramarathons like Chojnik or mountain triathlons like Triminator. Apart from that, I love bikepacking, music, and good beer.
Scope of Expertise
As an expert, I possess knowledge in strategic media planning, communication strategies, and data analysis in the field of media and marketing.
I had the pleasure of working with brands such as Unilever/Knorr/Hellmann's, Gillette, Tymbark, Frugo, Bobofrut, Nokia, Panasonic, Schoeller, Hochland, Virgin Mobile, HSBC, LOT, Dax Cosmetics, Pfizer, Ford, Maspex, and Foodcare.