Magdalena Stużyńska reklamuje Maxi Krzem
Właśnie ruszyła nowa kampania preparatu na włosy Maxi Krzem (Colfarm). Jest to pierwsza kampania przygotowana dla tego produktu przez agencję PZL oraz dom mediowy Media People.
Ambasadorką marki została aktorka Magdalena Stużyńska. Hasło kampanii „Różne role, jedna siła!” nawiązuje zarówno do różnych ról aktorskich i jednocześnie do różnych ról jakie Maxi Krzem spełnia w organizmie kobiety. W kampanii będzie można zobaczyć 30 sekundowy wraz ze skrótem do 15 sekund. Powstał także spot radiowy oraz billboardy sponsorskie.
Przygotowana została także sesja zdjęciowa do wykorzystania w materiałach POS oraz działaniach digital. Fotografem w tym projekcie była Zuza Krajewska. Stylizacje Magdaleny Stużyńskiej przygotowała Jola Czaja. Za kreację kampanii odpowiada agencja PZL w ramach zespołu kreatywnego w składzie: Iwona Brańska, Marcin Jagnus. Reżyseria: Iwona Bielecka. Producent: Joanna Brydzińska. Accountem czuwającym nad całością jest Monika Chludzińska. Produkcją zajął się dom produkcyjny Bomaye, podstprodukcją Xantus, a udźwiękowieniem studio Głośno.
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