Magdalena Stużyńska becomes the face of Maxi Krzem

A new campaign for Colfarm’s hair supplement Maxi Krzem has just launched. It is the first campaign for this product prepared by agency PZL and media agency Media People.

Actress Magdalena Stużyńska has become the brand’s ambassador. The campaign slogan, “Different roles, one strength!”, refers both to her varied acting roles and to the different roles Maxi Krzem plays in a woman’s body. The campaign features a 30-second commercial and a 15-second cutdown, as well as a radio spot and television sponsorship idents.

A photo shoot was also prepared for point-of-sale materials and digital activity, with photography by Zuza Krajewska and styling for Magdalena Stużyńska by Jola Czaja. PZL developed the campaign creative through the team of Iwona Brańska and Marcin Jagnus. Iwona Bielecka directed the campaign, Joanna Brydzińska was the producer, and Monika Chludzińska oversaw the account. Bomaye handled production, Xantus post-production, and Studio Głośno sound.