Kiwi.com is a new client of the weCAN network in the CEE region and Media People in Poland Central and Eastern European agency network, weCAN, has welcomed the global travel tech company, Kiwi.com, as a new client. Kiwi.com has a new brand identity that reflects the company’s unique position in the travel industry that brings the …

CEE ad spendings bouncing back after COVID   After a 2% drop in advertising spending, the Central and Eastern European markets have already surpassed their pre-COVID levels, reaching 9.5 billion Euros in 2021. The online segment is propelling the growth with a booming e-commerce, while numerous post-COVID consumer trends have formed throughout the region. weCAN, …

On the way to recovery   The years of solid growth was disrupted by COVID-19 in Central and Eastern European media markets, causing an 8% i.e. a 1.2-billion-Euro decline in 2020. Besides this setback in budgets, the pandemic accelerated digitalization throughout the region, making online the only segment that could grow during this crisis. In …