Media People and Performance Media have won the bid to develop the communication strategy for the launch of the JUMI JUMI beverage brand from GLADIO GROUP. The advertising campaign, which is just beginning, will focus on social media and heavily rely on influencer marketing. It is aimed at Generation Z and Generation Alpha. JUMI JUMI …

Media People in the Top 3 Best-Rated Media Agencies According to the 2024 Advertising Agencies and Media Houses Report   We are proud to announce that Media People has been ranked among the top 3 best-rated media agencies in Poland! This recognition comes from the latest 2024 Advertising Agencies and Media Houses Report conducted by …

EDU EMPLOYER is an initiative under the patronage of the Mayor of Warsaw, Rafał Trzaskowski. The jury consists of business organizations and local government representatives, led by Ms. Renata Kaznowska, the Vice President of the City of Warsaw. The competition engages employers in educational processes, develops vocational education, and builds relationships between students, local government, …

Media People awarded! WORTH NOTICING by Press in “Advertising Panorama”.   Monthly magazine Press, in its “Advertising Panorama” report, distinguished Media People for their high revenue growth (20%) and acquisition of new budgets, acknowledging their success in the competitive environment of advertising agencies. Press creates a summary of the advertising market in Poland in the …

Media People – We are the leader among media houses according to the Media&Marketing Poland Report! The study, conducted by Kantar Polska, covered 27 media houses, both Polish and international. The survey was carried out among 1,112 marketers. In 21 evaluated categories, we are the leader in as many as 12 of them! Additionally, we …

Kiwi.com is a new client of the weCAN network in the CEE region and Media People in Poland Central and Eastern European agency network, weCAN, has welcomed the global travel tech company, Kiwi.com, as a new client. Kiwi.com has a new brand identity that reflects the company’s unique position in the travel industry that brings the …

CEE ad spendings bouncing back after COVID   After a 2% drop in advertising spending, the Central and Eastern European markets have already surpassed their pre-COVID levels, reaching 9.5 billion Euros in 2021. The online segment is propelling the growth with a booming e-commerce, while numerous post-COVID consumer trends have formed throughout the region. weCAN, …

“Support artists who create the memory of the times we live in. Leave a good mark for future generations.” – these were our first thoughts when we got acquainted with the unusual project of building a collection of contemporary art at the Museum of Warsaw. We are very pleased to announce that we are joining …

On the way to recovery   The years of solid growth was disrupted by COVID-19 in Central and Eastern European media markets, causing an 8% i.e. a 1.2-billion-Euro decline in 2020. Besides this setback in budgets, the pandemic accelerated digitalization throughout the region, making online the only segment that could grow during this crisis. In …