Month: December 2016
ECONOMETRIC MODELLING
Identification of importance of particular marketing mix elements
Simulations of media plans and scenarios
Hard data for campaign planning
Scientific insight converted into practical recommendations for the future
Consideration of competitors’ advertising activity
EXPLORATION OF NEW AREAS
New product development
Optimisation of existing products
Exploration of new categories
CUSTOMER SERVICE
Implementation of customer service standard
Preservation of high service satisfaction
Preservation of high retention
STRATEGIES
Long-term marketing plans
Brand optimisation and re-optimisation
Brand architecture
Optimisation of brand’s and product’s wallet
Brand expansion
Brand audits
MEDIA
Strategies of media communication
Media planning
Qualitative television campaigns
Planning and purchase of digital media
Search Engine Marketing
Search Engine Optimisation
Integrated press and radio campaigns
Out-of-home advertising campaigns
Content marketing activities
Whisper marketing – online and offline influencers
Purchase of media
Monitoring and evaluation
RESEARCH AND ANALYSIS
Analyses of business sources
Further analyses of target groups
Analyses of competitors’ actions
Evaluation of own and competitors’ brands