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Author: Administrator
Mercedes Benz has appreciated the founder of Media People
Life of two inspirational women Weronika Szwarc-Bronikowska from media house Media People
and Barbara Sołtysińska from indaHash, is the idea of the premiere campaign “She’s Mercedes”.
Each of them tells about her life, values and career path. They are different but both of them share
the passion for work, creation and success of their companies.
Marketer decided to present also companies of both ladies.
The first July campaign started with Hubert Burda Media and social media (Facebook and Instagram).
See spots:
(PL) Spotkanie ekspertów sieci WeCAN z 16 rynku CEE
Sorry, this entry is only available in PL.
(PL) LUBIMY POMAGAĆ – Dołączyliśmy do akcji “SM – Walcz o siebie”
Sorry, this entry is only available in PL.
(PL) Media People na D&AD Festiwal w Londynie
Sorry, this entry is only available in PL.
Go sport
ECONOMETRIC MODELLING
Identification of importance of particular marketing mix elements
Simulations of media plans and scenarios
Hard data for campaign planning
Scientific insight converted into practical recommendations for the future
Consideration of competitors’ advertising activity
EXPLORATION OF NEW AREAS
New product development
Optimisation of existing products
Exploration of new categories
CUSTOMER SERVICE
Implementation of customer service standard
Preservation of high service satisfaction
Preservation of high retention
STRATEGIES
Long-term marketing plans
Brand optimisation and re-optimisation
Brand architecture
Optimisation of brand’s and product’s wallet
Brand expansion
Brand audits