// TEAM
For many years, I have advised companies through change: from introducing new business growth and marketing strategies to optimising processes, extensively restructuring product ranges and categories or implementing innovations from start to finish.
I use the latest digital tools and methodologies, facilitate management workshops and build cross-functional project teams. I respond precisely to the needs and challenges of a market that is changing faster than ever.
I am passionate about continuous development. I keep challenging myself and inspiring the leadership teams I work with, always seeking fresh perspectives and better ways to think and manage.
Outside work, I am passionate about sport. Golf is one of the most demanding: it challenges my strategic thinking, fitness and outlook on life. I call it a kind of golfing Zen. 😉
Business development strategy including:
- Marketing mix, brand development, communication strategy development and new positioning, branding and re-branding
- Product range optimisation and category management
End-to-end processes, including:
- NPD new product development processes
- innovation processes: design, planning, development and implementation
- segmentation processes and customer management processes
Retail, FMCG and Consumer Health Care (CHC) sectors
Metro Group: Makro C&C, Sanofi, Henkel, Avon, Unilever.
