SERVICES
We plan and buy display and video advertising across social media, YouTube, video-on-demand services and relevant publisher websites. Our campaigns combine audience targeting with programmatic buying, cost optimisation and brand safety controls. We monitor viewability and aim for an average rate of at least 70%.
Creating advertising that attracts attention, engages audiences and remains memorable is a challenge in a world saturated with information and visual stimuli. Advertising effectiveness should be assessed using both quantitative metrics and qualitative measures such as viewability and attention. Modern visual communication combines static and dynamic display formats with engaging video, adapted to the context and to how users consume content. Media People designs effective multichannel Display & Video campaigns for every stage of the marketing funnel. As an independent media agency, we select advertising inventory using behavioural data and analytics to reach the right audiences in brand-safe environments.
Programmatic technology gives Media People clients control over ad viewability, cost efficiency and brand safety across the digital ecosystem.
Our display and video service covers planning, buying, delivery and measurement:
Automated purchase of advertising space in an auction model (RTB) from integrated DSP platforms.
Selection of optimal formats (In-stream, Bumper Ads) on the largest streaming platforms and with key video publishers.
Interactive ad creatives designed to increase engagement.
Mapping purchase intent, segmenting audiences and matching ads to the content of the websites they visit.
Monitoring whether ads meet viewability standards and improving the share of viewable impressions.
Tailored remarketing scenarios that exclude selected audiences or re-engage people who have already seen your advertising, helping them complete their purchase journey.
Assessing how online video and other channels work together to build reach.
We help brands build a strong visual presence online:
Rapidly building broad brand awareness, launching new products and supporting seasonal promotions.
Sales support through display campaigns focused on conversion, recovering abandoned shopping carts, and stimulating purchase intentions.
Using informative video to educate the market, build trust and position the brand as a thought leader.
Rapid building of scale and brand recognition in a new competitive environment.
We define KPIs such as reach, frequency, viewability, VTR and CTR, and build a precise profile of your audience.
We select the appropriate mix of formats (banners, rich media, video) tailored to the specifics of the industry and the budget.
We plan the campaign schedule using leading demand-side platforms (DSPs).
We coordinate creative checks, tracking code implementation and campaign launch across the selected channels.
We monitor performance in real time, adjusting bids, creative rotation and audience targeting.
We provide detailed summaries with post-buy analysis, conclusions, and recommendations for the future.
We help build a visible, memorable and measurable brand presence online:
A prominent presence on websites that matter to your audience.
Helping people remember your brand through relevant, engaging video and appropriate frequency.
Clear reporting on CPM, CPV, website traffic and the actions generated by the campaign.
Ad placements on selected, verified websites, with unsuitable content excluded.
Display is a general term for visual advertising online. Programmatic technology automates the buying of advertising space, including through real-time bidding (RTB) on demand-side platforms (DSPs). It enables precise audience targeting based on behavioural data and bid optimisation within milliseconds.
Yes. Video can be an effective way to explain products, tell your brand’s story and build engagement. We select formats and measure results against the campaign’s objectives, including reach, view-through rate and relevant actions.
We follow IAB viewability standards and go a step further. The standard requires at least 50% of the ad’s area to be on screen for one second, or two seconds for video. At Media People, we optimise campaigns using the vCPM model, aiming for an average ad viewability rate of at least 70%.
The choice of format depends on the goal. Short formats like Bumper are great for building frequency, while longer formats are better suited for education, storytelling, and building deeper engagement.
The budget is flexible and scalable. Buying models include CPM (cost per thousand impressions), vCPM (cost per thousand viewable impressions) and CPV (cost per video view). We prepare a tailored media plan for each campaign to suit the available budget.
Do you want your brand to become visible online?
Contact us. Our experts will prepare a tailor-made Display & Video strategy that will effectively attract the attention of your customers and achieve your business goals.
