SERVICES
We plan and buy outdoor advertising that combines the reach of traditional billboards with the flexibility of digital screens. Using audience and mobility data, we select locations and schedules that help brands build awareness and reach people repeatedly in relevant settings.
Outdoor advertising connects with people on the move. A well-designed campaign combines traditional formats with digital screens that can adapt messages to time, weather or traffic conditions. As an independent media agency, Media People selects locations using audience data and clear business objectives, helping you make effective use of your budget.
Combining traditional and digital outdoor formats helps build reach and frequency, with measurement tailored to each channel.
As part of our out-of-home advertising campaign management, we handle the entire process from the initial audit to performance analysis:
Planning of citylights, billboards, and large-format advertisements, including mesh banners and murals, in key locations throughout Poland.
Planning screens on streets, public transport, in shopping centres and offices, with control over campaign dates, times and delivery frequency.
Programmatic buying provides flexible access to digital outdoor inventory. Campaigns can be scheduled, paused or adjusted, with messages triggered by relevant conditions and performance tracked through platform reporting.
Use of geolocation data to precisely determine the reach potential of specific locations.
Combining outdoor advertising with mobile campaigns that reach people who have been near the advertising location.
Quality control of the display and reporting confirming the timely launch of the campaign.
The outdoor advertising planning service supports brands at various stages of development:
Building broad reach and bringing new products to market quickly.
Effective guidance of customers to points of sale (so-called directional advertising).
Use of prestigious large-format media for premium brand building.
Using DOOH for precise real-time testing of various messages.
We define the geographical coverage, audience profile and key performance indicators.
We recommend an optimal mix of traditional and digital media, tailored to your budget.
We prepare a detailed list of locations and the display schedule.
We coordinate production and installation of materials on traditional outdoor sites, or delivery of creative files to DOOH systems.
We continuously check the condition of outdoor displays and ensure digital ads run correctly.
We report on delivered reach and campaign performance, with recommendations for future activity.
We help your brand build a consistent, recognisable presence in public spaces:
Reaching groups that less frequently use traditional home media.
Building brand recall through repeated exposure to a consistent message.
Photographs of installed posters documenting campaign delivery.
Detailed statistics on the number of impressions and the estimated number of ad contacts.
Using reach data to select cost-effective advertising locations.
OOH is traditional static advertising (e.g., a paper billboard), whereas DOOH is advertising on digital screens, allowing for the display of moving creatives and dynamic content changes.
GRP (Gross Rating Point), OTS (Opportunity to See), VAC (Visibility Adjusted Contact), as well as estimations based on the aggregation of official road and transport data, and data from GPS and mobility systems to estimate the number of people having contact with the advertising medium.
The cost depends on the format, campaign duration, display frequency and advertising location. DOOH’s flexible scheduling makes it accessible even with smaller budgets.
Whenever the goal is to quickly build reach, inform about a local promotion, or strengthen brand awareness in the local community.
Digital media (DOOH) can be launched in just a few days, whereas traditional campaigns usually require booking well in advance and 2-3 weeks for printing and installation.
Dominate the urban space with your brand.
Discuss your outdoor advertising strategy with us and discover how OOH and DOOH can increase your incremental reach.
