SERVICES
Our TV and connected TV (CTV) service combines the reach of linear television with the targeting options of streaming and on-demand video. We plan the mix, negotiate media buying and measure delivery against agreed campaign objectives.
Viewing habits are changing, and linear TV and streaming increasingly complement each other. Media People plans both channels together, using audience research and available platform data to build reach, manage overlap and make effective use of your budget.
We combine linear TV and streaming to build reach, manage frequency and measure campaign delivery.
As part of our video campaign management services, we handle the full strategic and purchasing process:
We analyse how your target audience divides its viewing time between linear TV and streaming platforms.
We select the optimal mix of TV channels, VOD platforms such as Player, Polsat Box Go and TVP VOD, and CTV options such as YouTube on Smart TVs and Netflix Ads.
We buy advertising using GRP-based models, rate-card bookings or programmatic buying (CPM/CPV).
We use data on viewers' interests and shopping intentions.
We calculate how many additional unique users are reached through digital channels.
We manage ad frequency using the cross-channel measurement and controls available for each campaign.
The service is dedicated to companies looking for effectiveness that goes beyond the standard framework of television advertising:
Wishing to maintain mass reach while simultaneously reaching younger generations.
Needing precise video ad targeting to specific interest groups.
CTV allows you to enter the „big screen” with a lower budget threshold than national television.
Using high-quality video formats on large Smart TV screens.
We define campaign KPIs such as reach, awareness and VTR, together with the viewer profile.
We recommend dividing the budget between linear TV and Connected TV and VOD platforms.
We present a detailed advertising schedule with reach forecasts.
We book airtime and advertising space in digital environments.
We continuously adjust ad delivery parameters to maximise cost efficiency.
We deliver a full campaign report and results analysis, taking into account channel synergy.
The result of our actions is a coherent and measurable brand presence in the most important reach medium:
Reaching people who do not use traditional television.
Reports on impressions, completed views and other engagement metrics available from the selected platforms.
Managing audience overlap to improve the cost of incremental reach.
Ad placement in the VOD environment, where viewers skip spots less often.
OTT (Over-the-Top) is a video content delivery service via the internet, and CTV (Connected TV) is the device (e.g., Smart TV) on which this content is displayed.
Yes, CTV campaigns allow for precise tracking of impressions, unique users, and the completion rate.
The cost depends on the target audience, the chosen channel mix, and the reach. CTV allows starting with smaller budgets than traditional national television.
It is the additional unique audience reached through digital channels such as CTV and VOD who have not seen the same advertising on traditional television.
Yes, CTV systems allow for targeting by location, interests, and even demographic data of VOD app users.
Want to expand your brand’s reach with a modern video strategy?
Discuss your video strategy with us and discover how TV and CTV campaigns can improve your media mix.
