SERVICES
TV and CTV campaigns are a modern video planning and media buying service that combines the mass reach of traditional television with precise targeting on Connected TV and VOD platforms. The service is designed for brands that want to build broad awareness while optimizing the cost of reaching cord-cutter audiences. Thanks to channel synergy, our clients gain higher incremental reach and full measurability of multiscreen campaigns.
In the era of changing media consumption habits, simply „being on TV” is no longer enough. An effective video strategy requires seamless transitions between the big screen in the living room and streaming applications on mobile devices and Smart TVs. As an independent media agency, Media People designs TV and CTV campaigns that do not compete for the viewer's attention, but rather complement each other. We use advanced analytical tools to ensure your message reaches the audience wherever they are currently consuming video content, eliminating wasted budget on duplicated reach.
Thanks to channel synergy, our clients gain higher incremental reach and full measurability of multiscreen campaigns.
As part of our video campaign management services, we handle the full strategic and purchasing process:
We are examining how your target audience divides their time between linear TV and streaming platforms.
We are selecting the optimal mix of TV stations, VOD platforms (e.g., Player, Polsat Box Go, TVP VOD), and CTV (YouTube on Smart TV, Netflix Ads).
We execute campaigns in GRP models, rate-card purchasing, or programmatic (CPM/CPV).
We use data on viewers' interests and shopping intentions.
We are calculating the real number of new unique users acquired through digital channels.
We control the ad frequency across the entire video ecosystem.
The service is dedicated to companies looking for effectiveness that goes beyond the standard framework of television advertising:
Wishing to maintain mass reach while simultaneously reaching younger generations.
Needing precise video ad targeting to specific interest groups.
CTV allows you to enter the „big screen” with a lower budget threshold than national television.
Using high-quality video formats on large Smart TV screens.
We are defining the campaign KPIs (reach, awareness, VTR) and the viewer profile.
We recommend dividing the budget between linear TV and Connected TV and VOD platforms.
Introducing a detailed broadcast plan with projected reach.
We book airtime and advertising space in digital environments.
We are continuously adjusting emission parameters to maximize cost-efficiency.
We deliver a full campaign report and results analysis, taking into account channel synergy.
The result of our actions is a coherent and measurable brand presence in the most important reach medium:
Reaching people who do not use traditional television.
Detailed data on the number of impressions, full views, and click-type interactions.
More efficient budget allocation through the elimination of overlapping reach.
Ad placement in the VOD environment, where viewers skip spots less often.
OTT (Over-the-Top) is a video content delivery service via the internet, and CTV (Connected TV) is the device (e.g., Smart TV) on which this content is displayed.
Yes, CTV campaigns allow for precise tracking of impressions, unique users, and the completion rate.
The cost depends on the target audience, the chosen channel mix, and the reach. CTV allows starting with smaller budgets than traditional national television.
This is the additional, unique reach generated by digital channels (CTV/VOD) among people who had no contact with traditional television advertising.
Yes, CTV systems allow for targeting by location, interests, and even demographic data of VOD app users.
Do you want to build a modern reach for your brand?
Consult your video strategy with us and see how TV and CTV campaigns can optimize your media mix.
