SERVICES
Cinema campaigns combine strategic planning and buying of on-screen advertising with off-screen promotions in cinema venues. This service is designed for brands seeking audiences with high levels of attention and a prestigious setting for their video messages. Through partnerships with major chains (Cinema City, Multikino and Helios) and independent cinemas, Media People offers broad reach or precise local targeting, without ad skipping.
The big screen, immersive sound and focused viewing environment make cinema a distinctive setting for brand communication. Media People plans campaigns around films, locations and audience profiles, combining on-screen advertising with relevant activity in cinema foyers.
Through partnerships with major chains (Cinema City, Multikino and Helios) and independent cinemas, Media People offers broad reach or precise local targeting, without ad skipping.
Our cinema advertising planning and buying service covers the entire campaign process:
Selecting ad blocks before films in specific genres or chosen blockbusters.
Organising product sampling, installing advertising stands and branding cinema spaces, including tables and floors.
Buying advertising in nationwide chains (Cinema City, Multikino and Helios) and selected independent cinemas.
Support with organising private screenings, premieres and business conferences in cinema auditoriums.
Selecting audiences based on the viewer profile associated with a particular film theme.
We assess campaign delivery using ticket sales and available audience research.
Our cinema campaign planning service supports brands that want to build strong associations with quality and emotion:
The use of high-quality video formats to build a prestigious image.
An ideal setting for product sampling and promoting new products to active consumers.
Precise targeting of residents in specific neighbourhoods or cities, using the cinema as a local entertainment hub.
Presentation of product details on a large screen with Dolby Digital sound.
We review upcoming film releases and select those that match your target audience.
We recommend a mix of on-screen and off-screen activities to maximise recall.
We prepare an advertising schedule using the best rates available from cinema operators.
We ensure that commercials are supplied in the required technical formats (DCP).
We monitor the launch of the ads and coordinate promotional activities in cinema foyers.
We report estimated ad exposures based on actual audience figures and review delivery against the media plan.
Our campaigns establish a strong brand presence among highly attentive audiences:
Exposure to advertising with minimal distractions: a dark auditorium, high-quality sound, a large screen and few external stimuli.
Large-screen visuals and immersive sound help make your brand memorable.
Association with international film productions strengthens brand authority.
Customers can try the product immediately before or after the screening.
On-screen advertising consists of commercials shown on the cinema screen before a film. Off-screen advertising covers activities elsewhere in the cinema, such as branded popcorn packaging, product sampling and advertising stands in the foyer.
The cost depends on the number of cinema screens selected, the campaign duration and the popularity of the films before which the ads are shown.
Yes, we offer the option to purchase ad time for a specific title, which allows for very precise targeting (e.g., tech fans during sci-fi movies).
Each year, tens of millions of people attend Polish cinemas, and the most popular films attract more than 2–3 million viewers.
Bookings should be confirmed and advertising materials delivered about two weeks before the planned campaign launch.
Yes. It is an excellent choice for brands seeking an educated niche audience or a prestigious local presence.
Would you like your brand to become part of the cinema experience?
Discuss your cinema advertising strategy with us and discover how cinema campaigns can make your message more impactful.
