SERVICES
Our analytics and MarTech service helps brands collect, connect and interpret marketing data. We audit measurement, configure analytics and advertising integrations, and implement consent-aware data collection so that campaign decisions rest on more reliable information.
Effective marketing depends on understanding how people interact with your business. Media People designs measurement around your objectives, connects relevant data sources and checks the quality of the information used in reporting and campaign optimisation. We account for consent choices, platform limitations and changes in browser technology.
By integrating data analytics with media buying, Media People clients gain a solid foundation for assessing their actual return on ad spend (ROAS) and automating reporting.
As part of the technological area, we carry out the entire process from analysis to implementation and automation:
Checking tag implementation, identifying data gaps and reviewing the existing GTM/GA4 environment.
We configure events, key events and e-commerce measurement in Google Analytics 4 to reflect your business objectives.
We set up server-side tagging to give you greater control over how consented first-party data is processed and shared with measurement platforms.
We integrate consent management platforms with Consent Mode v2 so that supported tags respond to users’ consent choices.
Merging data from various sources (CRM, sales systems, Google Ads, Meta Ads) into a single ecosystem (Data Warehouse).
Development of automated, interactive management dashboards in tools such as Looker Studio or PowerBI.
Regular checks of event collection, data quality and integration performance.
The analytical and technological implementation service supports companies that rely on data-driven decisions for their growth:
For online stores that need reliable conversion measurement and a clearer view of ROAS and profit on ad spend across channels.
For organisations that need to connect website enquiry data with their CRM, such as Salesforce or HubSpot.
For advertisers adapting their measurement and audience strategies to changes in mobile platforms and browser privacy controls.
For organisations that need to adapt their websites to applicable user consent requirements.
We analyse your current analytical configuration and define data gaps (Business Requirements Document).
We create a tagging plan and recommend the optimal technological stack (CMP tools, types of servers for tracking).
We configure GTM containers, implement consent management and set up API integrations with advertising platforms.
We carry out quality assurance tests to check that data flows correctly and users’ consent choices are fully respected.
We create automated reports that visualise the most important business metrics in real time.
We pass on the knowledge to your team and keep the tags updated as changes are made on the website.
Our work gives you a clearer view of marketing performance and greater control over your measurement setup.
Improved collection and use of consented first-party data.
Higher-quality conversion signals to support campaign bidding and optimisation.
Consent implementation and documentation that support your wider compliance processes.
Replacing manual spreadsheet reporting with automated management dashboards.
These are actions at the intersection of marketing and technology aimed at optimising the process of collecting, processing, and using user data to improve campaign results.
Browser-side tagging sends data directly from the user’s browser to measurement platforms. Server-side tagging routes selected data through a server environment you control, allowing additional validation and management before it is shared. Both approaches must respect consent choices and applicable privacy requirements.
Consent Mode adapts the behaviour of supported Google tags to consent signals received from your banner or consent management platform. It does not collect consent itself or guarantee legal compliance. We configure and test the implementation against the consent requirements relevant to your measurement and advertising setup.
We primarily work within the Google ecosystem (GA4, GTM, Looker Studio) and on UX tools such as HotJar. We also integrate dedicated CRM systems and Consent Management Platforms (CMP).
The development work depends on your website and the scope of the integration. Many browser-side changes can be managed through Google Tag Manager; server-side tagging, data-layer changes and CRM integrations may require developer support.
Are data errors wasting your marketing budget?
Talk to us about improving your marketing measurement while respecting users’ consent choices.
