SERVICES
Mobile & App Marketing is a strategic media planning and buying service focused on mobile devices. It covers visibility in the App Store and Google Play through ASO, paid app install campaigns, brand-building activity and traffic generation for landing pages. Precise targeting and advanced attribution analytics help Media People clients grow their active user base while optimising CPC, CPI and CPA.
For most consumers, the smartphone is their primary screen. According to NASK data, the average Pole spends more than three hours a day online on a smartphone, making a mobile brand presence essential. An effective mobile strategy connects reach-building on social media and search engines with technical optimisation of app store listings. Media People designs mobile campaigns that go beyond impressions. As an independent media agency, we combine promotional activity with tracking technology so that your budget attracts loyal users with high lifetime value (LTV), rather than merely generating impressions.
Precise targeting and attribution analysis help grow your active user base while improving cost per click, install and acquisition.
As part of comprehensive mobile marketing services, we carry out the following activities:
Building brand awareness and increasing landing-page visits while managing contact frequency to prevent ad fatigue.
Encouraging people to interact with the ad creative, increasing exposure time and creating a positive brand experience.
SMS and MMS messages are sent to appropriately selected recipients.
Re-engaging users who installed the app but stopped using it.
Optimising keywords, descriptions, and graphics in the App Store and Google Play to increase organic visibility.
Planning and buying Google App campaigns, Apple Ads and mobile social campaigns.
Running campaigns that rapidly grow the user base while keeping cost per install (CPI) under control.
Mobile strategies for service companies, shortening the path from advertising to direct telephone contact.
Protection of the budget from fraudulent practices and artificial traffic in advertising networks.
The configuration of tools that allow for precise measurement of which channel the most valuable customers come from.
The mobile planning service supports companies that prioritise direct interaction with smartphone users:
Companies aware that in order to perform better in sales campaigns, they need to complement them with brand building activities.
Creating multiscreen synergies by combining broad-reach advertising with immediate mobile actions, such as scanning QR codes.
Companies aiming to scale the number of installations and in-app transactions.
Encouraging store visits through location-based mobile messages and digital coupons.
We audit your mobile environment, including responsive website optimisation and UX, and check analytics implementation, including pixels, GA4 and app SDKs, to measure performance accurately at every funnel stage.
We build a mobile plan around your goals, from awareness and education to leads and sales. For app owners, we also develop an app store optimisation strategy.
We design the media ecosystem and select the most effective channels, including mobile programmatic, social media, search and video, plus UAC or ASA campaigns for apps. We target audiences based on their profile, precise location and mobile habits.
We launch the campaign using mobile-first formats such as vertical video, rich media and engaging display ads. We run A/B tests of creatives to identify what best strengthens customers’ preference for your brand.
We respond to data in real time. Depending on the campaign objectives, we adjust bids and targeting against relevant KPIs, from reach and time on site to sales performance (ROAS/CPA), user lifetime value (LTV) and cost per app install.
Our reports explain the quality of mobile traffic, progress against brand and sales objectives, and recommended next steps.
We help your brand connect with customers on the devices they use every day:
Effectively reach your target audience through mobile-first formats, such as vertical video and social media, that educate the market and build a preference for your products. For app owners, this also means higher organic conversion thanks to professional ASO.
Acquire new app users through paid install campaigns. We optimise activity against cost per install (CPI), cost per acquisition (CPA) and user lifetime value (LTV).
Maintaining strong audience relationships. Precisely targeted remarketing encourages users to return to your mobile website, complete abandoned purchases or resume using your app regularly.
A clear picture of the customer journey. We provide reliable insights into how mobile touchpoints translate into real business revenue, also taking into account cross-device tracking (the overlap between mobile traffic and desktop or in-store traffic).
To effectively attract attention, we use "mobile-first" formats. These include full-screen, vertical videos (used, among others, on TikTok, Reels, and Shorts), which naturally fill the phone screen. We also implement engaging Rich Media creations that allow interaction with the ad (e.g., scrolling, touching) without needing to go to the website, which greatly builds brand awareness.
Yes. Business decision-makers spend as much time on their phones as B2C service recipients. In B2B campaigns, native formats such as Lead Ads (e.g., on LinkedIn and Facebook) are perfect, allowing for the quick completion of a contact form without leaving the content being viewed. This shortens the conversion path and reduces the cost of lead acquisition (CPL).
SEO improves visibility in web search engines. App store optimisation (ASO) improves how people discover your app and how effectively its store listing turns visits into downloads.
The cost depends on the industry, country, and competition. We usually bill using the CPI (cost per installation) or CPA (cost per specific action in the app) model.
The first results of keyword optimisation are usually visible after 2-4 weeks from the implementation of changes on the product page.
Yes. Apple Ads can reach people while they are actively searching for apps in the App Store. We assess its role alongside your other acquisition channels.
A mobile measurement partner (MMP), such as AppsFlyer, helps attribute installs and in-app actions to advertising sources, subject to platform privacy rules and measurement limitations.
Of course. A smartphone is a local device. We implement drive-to-store campaigns using advanced geolocation via BTS, Wi-Fi, or GPS. We can reach people who are physically located within a certain radius from your point of sale with promotional messages, offering them, among other things, quick navigation to the store or a unique discount code to use on-site.
Cross-device analysis can help connect mobile interactions with later conversions on another device, where consent and available data allow. We use it to assess each channel’s contribution, while making the limits of attribution clear.
Ready for effective communication on a small screen?
We will build a mobile-mix strategy for you that will deliver real results tailored to your sales funnel. Contact us to see how mobile campaigns can grow your business.
