SERVICES
We plan, create and deliver email campaigns to carefully selected audiences. The service helps brands build direct customer relationships, increase e-commerce sales and generate B2B leads. We combine segmentation, analytics and deliverability management with checks on data protection and marketing permissions.
As social media algorithms restrict reach, email remains the one channel where brands directly own the relationship with their audience. Effective email marketing goes beyond mass sends: it requires personalisation based on behavioural data and technical optimisation of the sending infrastructure. Media People designs email campaigns around specific sales and loyalty objectives. As an independent media agency, we select tools and mailing lists for their quality and conversion potential, rather than size alone, to help your messages reach the inbox instead of the spam folder. All mailing lists used comply with the General Data Protection Regulation, and their holders have the required marketing consents.
Segmentation, analytics and deliverability management help improve returns, supported by checks on data protection and marketing permissions.
Our comprehensive email marketing service includes the following activities:
Analysis of the client’s first-party data or recommendations for advertising placements in relevant external mailing lists.
Segmentation of audiences based on their previous interactions, purchase history, and intent.
Target audience selection based on their age, gender, place of residence, education, family and professional situation.
Preparation of engaging content and graphic designs optimised for mobile devices.
Implementing automated scenarios (e.g., abandoned carts, welcome series, lead nurturing).
Technical audit (SPF, DKIM, DMARC) and reputation management of the sender.
Continuous testing of subject lines, senders and call-to-action buttons.
Detailed reporting on OR, CTR, CTOR, soft and hard bounces, alongside traffic quality and conversion analysis in Google Analytics.
The campaign planning service supports companies at every stage of the marketing funnel:
Building customer loyalty, activating dormant users, and scaling promotional sales.
Generating relevant B2B leads through informative email campaigns and outreach using appropriately permissioned lists.
Quick information about product updates and competitions on a mass scale.
Delivery of personalised offers and important transactional messages.
We define your KPIs (sales, leads, traffic) and check the legal and technical status of the databases you have.
We recommend the sending frequency, buying model, schedule and key messaging themes.
We create emails that display clearly in popular email clients such as Outlook and Gmail, on both desktop and mobile devices.
We send test emails to check that spam filters do not block the message.
We launch the main campaign, monitor results in real time and adjust sending parameters.
We provide a summary of results with hard data on user behaviour and a plan for further action.
The result of our efforts is a measurable increase in the effectiveness of direct communication:
Relevant, well-targeted email campaigns can deliver strong returns. We measure performance against your objectives and acquisition costs.
Improving the likelihood that your message reaches the inbox rather than the spam folder.
Extending customer relationships and increasing their value through regular, relevant communication.
Campaign planning and delivery with checks on GDPR requirements and applicable marketing consent rules.
Yes, it is still one of the most effective conversion channels, provided that precise segmentation and valuable content are used.
We use dedicated email platforms with certified infrastructure and ensure that the client’s SPF, DKIM and DMARC records are correctly configured.
The cost depends on list size, sending frequency and automation complexity. We prepare media plans tailored to different business needs.
As a media agency, we work with Poland’s leading external mailing list providers and help clients build and optimise their own first-party data.
Open Rate, Click-Through Rate, deliverability, and above all conversion rates and the quality of the traffic brought to the target website.
Yes, every campaign implemented by Media People undergoes an audit regarding marketing consents and the security of personal data.
We have access to more than 50 million records in partner databases in Poland and abroad.
Ready to turn email into a stronger sales channel?
Talk to us about your email strategy and how targeted campaigns can support your business goals.
