SERVICES
Media strategy is an in-depth planning service for a brand’s presence across communication channels, based on analysis of its target audience, competitors and revenue sources. It is designed for companies seeking to optimise advertising expenditure, reposition a brand or successfully launch a new product (New Product Development). Media People’s complete independence from advertising networks means our clients receive a fully objective media mix and a long-term marketing plan aligned with their business KPIs. The process is supported by our proprietary frameworks, MPreach, MPselect and MPtactics. Our market position is reflected in leading results in 12 of the 21 categories of the client satisfaction survey conducted by Kantar for MiMP, and in our membership of the international weCAN and Local Planet networks.
In a fragmented media landscape saturated with advertising, choosing channels at random can quickly waste your budget. An effective campaign starts with understanding your consumers, their needs and the digital and offline environments they use. At Media People, we see the choice of media as a consequence of that understanding. We design media strategies that combine technology and algorithms with our experts’ experience and judgement, using a human-in-the-loop approach. Our strategists receive data from dozens of specialist research and analytical tools, interpret it using their knowledge and experience, and retain full control over the final recommendations. As an independent media agency, we develop objective communication plans and select the channels that support your brand’s growth, without constraints imposed by global network agreements.
We design media strategies where technology and algorithms are supported by expert experience, while the media mix remains fully objective.
Our strategic planning service includes:
In-depth analysis of your customers’ behaviour, needs and paths to purchase.
Development of media communication strategies tailored to the product life cycle.
Defining a unique value proposition (USP) against competitors.
Organising your brand and product portfolio to improve visibility and clarify each brand’s role.
Brand health assessments and verification of historical campaign effectiveness.
Strategic preparation for launching in new categories, including New Product Development.
Each stage of the work is supported by Media People's proprietary frameworks – MPreach, MPselect, and MPtactics – as well as research tools, including TGI, Kantar Media, Nielsen, Gemius, Brand24, Sotrender, SentiOne, SimilarWeb, and Semstorm.
The media strategy creation service supports companies at key stages of their development:
For brands that need a precise market entry plan and want to minimise investment risk.
Brands requiring repositioning or a brand refresh in the eyes of consumers.
For companies seeking to optimise their brand architecture and avoid cannibalisation between their own products.
For advertisers seeking an objective audit of the effectiveness of their current media mix.
We analyse your business objectives, performance to date, brand health and direct competitors’ activities.
We identify revenue sources and define the ideal audience profile using market data, TGI and desk research.
We develop the main communication themes and define the strategic role of each medium across the full funnel.
We select optimal channels with the support of our proprietary MPselect and MPtactics tools, maintaining complete objectivity.
We define measurable business and media success indicators, together with a long-term marketing plan.
We turn the strategy into a tactical media buying plan and continuously monitor performance using a test-and-learn approach.
Do you want your marketing efforts to be based on objective data?
Comprehensive, ready-to-implement action plan with channel and budget recommendations.
A media mix based on hard data and 100% independence, with no imposed network obligations.
Eliminating inefficient channels and concentrating the budget in places with the highest conversion potential.
Standing out from the competition through a consistent communication architecture.
Recommendations verified with data from research tools and the MPreach, MPselect, and MPtactics frameworks.
Media strategy answers who we are talking to, what we want to say and why. Media planning is the tactical stage that determines where, when and at what cost the message will appear.
No. We design integrated campaigns covering the entire media ecosystem: digital, social media, SEM, SEO, TV, OOH, press, radio, and cinema.
Thanks to 100% independence, our recommendations are completely objective. We select only those media outlets that achieve business goals, rather than those resulting from global agreements with publishers.
We start our work with a brief. We use 1st party sales data as well as research and analytical tools, including TGI, Kantar Media, Nielsen, Brand24, Sotrender, SentiOne, as well as MPreach, MPselect, and MPtactics.
Before a product launch, when current campaigns lose effectiveness, or when you are preparing to enter a new market or category.
Do you want your marketing efforts to be based on objective data?
Book a free strategic consultation →
