// TEAM
I have worked in marketing communications throughout my career. Over more than a decade, I have gained experience at international network agencies and local organisations, including media, communication and advertising agencies. This has given me a broad understanding of the entire process: from initial analysis, communication strategies and creative concepts to media strategy, production and delivery. Those years of experience confirmed that the media ecosystem is where I feel most at home. It is the focus of my work, but I always view projects in their wider context.
For as long as I can remember, I have been drawn to film. Whether I am watching on a black-and-white television, in an old cinema, on a smartphone, on an LCD screen or in a multiplex, a compelling story told with thoughtful images and sound always draws me in. But cinema is more than individual films. It is a whole cultural world that I continue to explore: festivals, retrospectives, specialist literature, journalism, film history, theory, analysis and interpretation. The list goes on. I also pursued my interest through film studies at Jagiellonian University in Kraków. It was a fascinating experience, despite the sacrifices involved in studying while working.
Areas of expertise:
- communication strategies
- media strategies
- Complex projects combining offline and digital
- Offline media planning and buying
- in-depth analyses of marketing communications
- Client service
I have worked with clients across a wide range of industries, from global corporations to local businesses, including Lotos, Warta, Kompania Piwowarska, Intermarche, Samsung, Domino’s Pizza and SuperDrob. Integrated media projects are my greatest source of satisfaction: projects that deliver measurable results by bringing together the right mix of channels and tools.
