// TEAM
I have worked in the media industry for 20 years, gaining experience in traditional media and integrated campaigns. I began my career at leading international media agencies. I specialise in comprehensive communication strategies that bring together different media channels, from offline advertising to digital activity. Years of working with leading publishers have given me extensive experience in media negotiations, allowing me to manage advertising budgets effectively and maximise their value. My goal is to deliver solutions that meet clients’ expectations. I focus on innovation, analytical thinking and lasting relationships built on trust.
I have played basketball since childhood and remain fascinated by the NBA, especially its golden era of the 1990s, which shaped my outlook on sport and life. Off the court, I enjoy literature, particularly American fiction. Music is another constant: I love Motown, funk and 1990s American rap. These interests bring energy, creativity and determination to everything I do.
Areas of expertise:
- communication strategies
- media strategies
- Offline media planning and buying
- Client service
I have had the pleasure of working for, among others: Toyota, Hochland, Play, Aviva, Maspex, Reckitt Benckiser, Mondelez, Amazon.
