Marcin Marciniak

I have worked in Poland’s media industry since 1996, almost from its earliest days. Over the years, I have explored media with real enthusiasm and gained experience in brand communication by working with dozens of clients across a wide range of industries. I have seen marketing communication from many perspectives: at leading international media agencies — Universal McCann, Leo Burnett, Initiative, MediaCom and Maxus — where I took on increasingly broad responsibilities, including managing an entire business; on the client side at Orange; and within media companies.

Those experiences have given me a broad perspective on the industry.
Throughout that time, the most exciting part of my work has been connecting brands with their target audiences. I was fortunate to work with clients who were just starting out but clearly aspired to lead their categories. This gave me the opportunity to help create launch campaigns for brands such as Play and Alior Bank. Public-interest campaigns are especially rewarding for me. They are demanding projects that depend on close, personal relationships with media partners and on those partners’ generosity and empathy. Creating or contributing to such campaigns gives me a strong sense of purpose. It may sound idealistic, but I find great joy in working on things that make the world a better place.

I have served on the juries of the EFFIE Awards and Media Trends many times, gaining further insight into leading marketing communication practices
in Poland.