Highlights from the 11th Integrated Marketing Forum

From the very beginning, Media People has been supporting the Polish Marketing Association SMB as part of the Integrated Marketing Forum (FMZ). We are proud to chair the FMZ Programme Council.

Participants had the opportunity to explore case studies of the most interesting and inspiring integrated marketing campaigns, which not only captured attention but also proved the effectiveness of their strategies through measurable results. The practitioner-led knowledge-sharing formula allows the audience to see real industry challenges and the solutions brands implement in response.

FMZ offers practical knowledge, inspiration and the motivation to act. It helps marketers prepare for what comes next and stay competitive in a changing market.

This year’s conference showcased some of the best campaigns delivered in Poland by brands such as IKEA, Kubota, OLX Polska, CEDC International and Nestlé, and inspired attendees with future-focused visions and technological solutions presented by HTC Polska (Bartosz Żuk), AVON Polska (Anna Jakubowski), Pracownia Gier Szkoleniowych, Res Publica Nowa (Wojciech Przybylski) and Katarzyna Dorsey from Yosh.AI.

Thank you for your trust – see you next year!