Media People in the Top 3 Best-Rated Media Agencies According to the 2024 Advertising Agencies and Media Houses Report

 

We are proud to announce that Media People has been ranked among the top 3 best-rated media agencies in Poland! This recognition comes from the latest 2024 Advertising Agencies and Media Houses Report conducted by Kantar Polska.

 

The satisfaction survey of marketers included the evaluation of 24 media houses in 19 different categories. Media People received the highest ratings in the following key areas:

• Satisfaction with planning
• Satisfaction with research, analysis, and strategy
• High quality in internet planning
• Satisfaction with econometric offerings
• Fulfillment of promises made during tenders

We are incredibly grateful for the trust and high ratings. With your support, we can achieve even more!

The “Advertising Agencies and Media Houses 2024” report, based on a Kantar survey conducted via CATI (March 5 – April 11, 2024), included 2804 people, with 1420 interviews completed. It describes 62 advertising agencies and 24 media houses. This is the 23rd edition of the client satisfaction survey of advertising agencies and media houses conducted by Kantar on behalf of “Media Marketing Polska.” Published for nearly three decades, the report remains a crucial tool in the market, supporting tender preparations and competitive observation. The awards and distinctions in the report are widely discussed in marketing departments and serve as a catalyst for creativity in the industry.

 

EDU EMPLOYER is an initiative under the patronage of the Mayor of Warsaw, Rafał Trzaskowski.

The jury consists of business organizations and local government representatives, led by Ms. Renata Kaznowska, the Vice President of the City of Warsaw. The competition engages employers in educational processes, develops vocational education, and builds relationships between students, local government, and future workplaces. Thanks to cooperation with employers, young people have the opportunity to acquire skills and experience, and even find future employment while still studying.

For several years, our company has been supporting high school students specializing in marketing, management, and advertising. We are very grateful for the submission and fantastic cooperation with Director Dr. Małgorzata Plichcińska and the program coordinator, Joanna Kunicka, from Economic Technical High School No. 8.

Media People awarded! WORTH NOTICING by Press in “Advertising Panorama”.

 

Monthly magazine Press, in its “Advertising Panorama” report, distinguished Media People for their high revenue growth (20%)

and acquisition of new budgets, acknowledging their success in the competitive environment of advertising agencies.

Press creates a summary of the advertising market in Poland in the form of the “Advertising Panorama” report. The editorial team scrutinizes all agencies and media houses, analyzing their offers, executed campaigns, won tenders, financial results, and more. Based on this, it presents all professional entities in our country. As a result of this analysis, we found ourselves among international competitors this year. In total, the editorial team awarded five prizes. Handing us the “Worth Noticing” award, they stated: “In an industry dominated by large network agencies, it is sometimes difficult to notice the smaller ones, which, however, can attract clients worth the envy of larger competitors. For yet another year, Media People could boast a high 20% revenue growth and the acquisition of many new budgets.”

 

Media People – We are the leader among media houses according to the Media&Marketing Poland Report!

The study, conducted by Kantar Polska, covered 27 media houses, both Polish and international. The survey was carried out among 1,112 marketers.

In 21 evaluated categories, we are the leader in as many as 12 of them! Additionally, we achieved second place in 7 categories and third place in 2 categories.

These results are a testament and reward for our dedication, hard work, and continuous desire to learn.

We are incredibly honored that Media People has received the highest ratings in so many key areas.

Marketers appreciated us primarily for:

• Satisfaction with achieving business goals of campaigns – our approach allows for success and exceeding expectations.
• Innovative approach to media planning – we constantly seek new solutions to provide our clients with a competitive advantage.
• Satisfaction with planning – our meticulous strategy ensures effective use of the budget.
• Satisfaction with media buying – we skillfully select the most effective communication channels.
• High quality of internet planning – we analyze trends and preferences carefully to reach the right target audience.
• High quality of offline media planning (radio, OOH, and print) – we adapt our strategy to different media to ensure maximum reach.
• Effective support in e-commerce projects – we help our clients succeed in the dynamic world of e-commerce.
• Satisfaction with econometric offerings – we provide accurate analysis and reports that enable our clients to make informed decisions.
• Fulfillment of promises made in tenders – we are a reliable partner who keeps their word.
• Satisfaction with research, analysis, and strategy – we provide in-depth research and analysis that lead to effective communication strategies.
• High quality of programmatic internet buying – we utilize advanced tools and technologies to reach the right audience at the right time and place.
• Adherence to professional ethics – we operate according to the highest standards, safeguarding the reputation of our clients.

We thank our Clients for their trust and ratings, which confirm our efforts.

We continue our mission of delivering the best solutions and being a reliable partner for you.

We extend our heartfelt thanks to all our Clients for their daily work and appreciation of what we do for you and together with you!

 

Kiwi.com is a new client of the weCAN network in the CEE region and Media People in Poland

Central and Eastern European agency network, weCAN, has welcomed the global travel tech company, Kiwi.com, as a new client.

Kiwi.com has a new brand identity that reflects the company’s unique position in the travel industry that brings the innovative technology that Kiwi.com was founded on into focus and weCAN is supporting that through a brand awareness and sales promotion campaign. The campaign was launched on 20 September in Poland, Czechia, Slovakia, Romania and Hungary. Using various online and offline platforms, the goal of the campaign is to initially drive brand awareness, followed with sales promotion. The campaign is digital first and will then be supported with ATL.

The campaign is coordinated by Czech media agency _CANMedia, who work closely with all the other involved agencies: the Polish agency Media People, the Romanian thegroup and the Hungarian Café Communications.

“For Kiwi.com this is the first campaign of such extent, and their expectations are high. I was happy to be offered the client lead on this project and I gladly picked up the gauntlet! Kiwi.com is a brand that challenges the traditional ways of buying travel and we want to make a campaign that will do the same in media, not to mention the strong technical background the company has which translates to the marketing activities.” – says Jiri Pudil, Media Director of _CANMedia.

“We are glad that we managed to convince another client to cooperate with us, who will carry out campaigns with us in the CEE region. At the same time, it is a great honor to work for a company that is so technologically advanced and to be able to meet high requirements,” – commented Michał Polański, President of Media People.

 

 

 

 

PL London: https://youtu.be/gSqDKwDWO5U

PL Rome: https://youtu.be/K2jc4tuZRk4

Barcelona PL: https://youtu.be/tPFOtCQeBjo

Paris PL: https://youtu.be/AJfM2sA6ApM

 

More information:

Weronika Szwarc-Bronikowska

weronika@mediapeople.pl

tel.: +48 604 540 940

CEE ad spendings bouncing back after COVID

 

After a 2% drop in advertising spending, the Central and Eastern European markets have already surpassed their pre-COVID levels, reaching 9.5 billion Euros in 2021. The online segment is propelling the growth with a booming e-commerce, while numerous post-COVID consumer trends have formed throughout the region.

weCAN, the network of independent advertising agencies of Central and Eastern Europe recently published its 8^th annual report called the CANnual Report. The report features the detailed analysis of advertising markets in 14 Central and Eastern European countries with focus on the effects of the COVID-19 pandemic in them. Besides compiling extensive data on the development of CEE’s media markets over the past year, weCAN experts provide with an overview of the most prominent topics in communications that shape advertising in the region. The report includes an article by guest author Dr. Árpád Rab, an expert of digital culture and a futurologist who describes from a historical viewpoint the impact of digital technologies on our lives, and how they will influence them in the next decade.

 

Bouncing back after the COVID-drop

Comparing to the economic performance of 2020, 2021 was a year of recovery: growing household consumption, rising wages and decreasing unemployment resulted in a 6% -GDP-growth on average. In the meantime, the political climate did not deteriorate: looking at the global score of the Democracy Index, it fell from 5.37 in 2020 to 5.28 in 2021, while the average score of the 14 CEE countries increased from 6.73 to 6.75.

Among these favorable conditions, the advertising industry bounced back from the losses it had suffered during the pandemic: after a 2% drop in 2020, the regional market reached the volume of net 9.5 billion Euros, with a 14% growth. The main engine of this momentum was the digital segment that recorded an 18% growth, now taking up more than half of the overall advertising spending.

Though spendings grew in all main segments, the average share of media types follows a long-standing trend. Besides the perpetual expansion of online media, on average, television is still in the lead – slowly losing its share from year to year however –, print is in a constant and visible incline, and the outdoor and radio segments are keeping their position.

 

 

 

 

 

 

E-commerce proved to be an equally successful segment: according to ecommerce-europe.eu (2021), the percentage of internet users who bought goods online increased by 5%, and the growth-rate of B2C e-commerce turnover in Central and Eastern Europe was higher than in Western Europe (respectively 18%, 16% and 12%).

 

 

 

Post-COVID consumer trends

weCAN media experts list five of the most prominent consumer trends in their respective country chapters, and even though these appear in a great variety across the region, some major topics and trends are outlined in them.

Sustainability is number one within the new consumer behavior trends, ranging from no-packaging shops and pre-loved clothing to state-supported green home programs. A corresponding topic is nutrition: plant-based diet is gaining popularity along with organic goods and “free-from” foods are getting prominent as well. Particularly the lockdowns generated – or boosted – some of these consumer trends: e-commerce was discovered by older age-cohorts, and consumer expectations brought about Q-commerce: an abbreviation for quick commerce, meaning 10-15 minutes of delivery time. The pandemic accelerated the “digital nomad” trend, and in some cases, it can correspond to the increased demand for going rural, and the simple wish to be able to travel again re-popularized short-break destinations.

 

Looming recession

As seen from the regional spending figures, the CEE ad markets have already bounced back from the COVID-induced drop, however, with Russia’s war on Ukraine and the global energy crisis, the possibility of a serious recession is emerging.

The full report can be downloaded from www.wecan.net.

 

 

A new Maxi Krzem (brand of Colfarm) hair suplement campaign has just been launched. This is the first campaign for this product by the PZL agency and the Media People media house.

The brand’s ambassador is famous Polish actress Magdalena Stużyńska. Slogan “Different roles, one strength!” represents life of the actress. Stużyńska creates different acting roles and at the same time Maxi Krzem has different roles in her body. In the campaign there is 30 and 15 seconds along ads, sponsor billboards in television and spots in radio.

A photo session was also prepared for use in POS materials and digital activities. The photographer in this project was Zuza Krajewska.

Magdalena Stużyńska’s styling was prepared by Jola Czaja. The PZL agency is responsible for the creation of the campaign as part of the creative team: Iwona Brańska, Marcin Jagnus. Directed by: Iwona Bielecka. Producer: Joanna Brydzinska. The account overseeing the whole thing is Monika Chludzińska. Production is provided by the production house Bomaye, subproduction by Xantus, and sound design by the studio Głośno.

 

 

“Support artists who create the memory of the times we live in. Leave a good mark for future generations.” – these were our first thoughts when we got acquainted with the unusual project of building a collection of contemporary art at the Museum of Warsaw. We are very pleased to announce that we are joining the group of companies that will support the Museum of Warsaw Foundation in this important project.

Thanks to our donation, the Museum of Warsaw purchased Marta Nadolle’s painting “I miss you, but I live here because there are opportunities”.

The painting “I miss you, but I live here because there are opportunities” is a kind of self-portrait – it shows the artist talking to her friend after work (Nadolle is an art teacher).

The quote refers to the possibilities offered by living in Warsaw. The artist settled in the capital to finish her studies at the Painting Department of the Academy of Fine Arts. She comes from a small town in the West Pomeranian Voivodeship, and her move to the capital was initially associated with great longing and loneliness. Art was a way to channel emotions: working through everyday, sometimes painful, funny or surprising events in painting allowed her to tame her feelings and look at herself.

The artist treats her painting in a utilitarian way, small paintings are a kind of visual diary in which the artist works through more or less happy everyday life. Her works tell the story of a young woman’s life in Warsaw. Depending on the period in which they were created, they concern difficulties in establishing relationships, painful aspects of growing up or humorous events in the life of a painter.

Marta Nadolle (born 1989)

She studied at the Academy of Fine Arts in Gdańsk and the Academy of Fine Arts in Warsaw. In 2014, she obtained a diploma with honors in the painting studio of prof. Jarosław Modzelewski and the studio of Art in Public Space prof. Mirosław Duchowski. Her main medium is painting. He lives and works in Warsaw.

Selected individual exhibitions:

― I’ll send him nudes, Galeria Dobro, Olsztyn, 2021,

― Road to Happiness, Together Pamoja Foundation, Krakow, 2021,

― I’m not looking for adventures, LETO, Warsaw, 2019.

Sztuka wspierania: „Tęsknię, ale mieszkam tu bo są możliwości”, Marta Nadolle

On the way to recovery

 

The years of solid growth was disrupted by COVID-19 in Central and Eastern European media markets, causing an 8% i.e. a 1.2-billion-Euro decline in 2020. Besides this setback in budgets, the pandemic accelerated digitalization throughout the region, making online the only segment that could grow during this crisis. In the meantime, the transformation of consumer behavior fundamentally changed the way businesses are expected to turn to their audience.

 

weCAN, the network of independent advertising agencies of Central and Eastern Europe recently published its 7^th annual report called the CANnual Report. The report features the detailed analysis of advertising markets in 15 Central and Eastern European countries with focus on the effects of the COVID-19 pandemic in those markets. Besides compiling extensive data on the development of CEE’s media markets over the past year, weCAN experts draw parallel between the impacts of this recent pandemic-induced crisis and those of earlier critical situations throughout the region such as the economic crisis of 2008, the annexation of Crimea or the Agrokor crisis. The report includes an article by guest author Dr. Mária Törőcsik, an economist and professor at the University of Pécs, who describes the evolution of CEE consumers’ attitudes since 1990.

 

A region shaken by the virus

 

The CANnual Report 2021 reveals that the coronavirus stopped a half-decade-long steady growth: the overall ad spending of the region dropped by 8% in 2020, equaling a 1.2-billion-Euro loss compared to the previous year.

 

 

 

Many of the weCAN experts reported that after the initial shock and a freeze of advertising budgets, business had been relatively quickly back on track as campaigns had mostly been postponed not cancelled, or restructured by channeling more money into digital. Businesses had had to adapt to new consumer behavior patterns by moving to online platforms or strengthening their online presence, consequently, digital ad spending grew by 100 million Euros (or 1% YoY), making it the only media type that could have been able to do so in the middle of the crisis.

 

Thanks to these adjustments, more than half of the CEE-countries experienced just a minor setback or even a slight growth in advertising spending figures. The markets that suffered the least were the ones boasting a strong digital segment like most Visegrad countries, Russia and Ukraine. In Russia, with the most powerful digital market in CEE, figures dropped by 16% in Euro as the Ruble hit an almost five-year low-point. In Ruble, however, the decrease was only 4%.

 

The average share of the media types reflects that the long-standing trends were accelerated by the pandemic. Television is still the most popular channel (on average) in 15 countries, but looking at the overall ad spending it is notable that advertisers already spent more than half of their budgets online (51%, i.e. 7.12 billion Euros) in 2020, much more than on television (36%, i.e. 4.97 billion Euros). The print segment has been in a significant decline for years, but the pandemic situation ended the stability of outdoor and radio as well – both losing from their average share.

 

Contrasting state budgets of COVID-communication

 

The report features a comparison of 6 coutries regarding their government’s spending on “corona-communication” in 2020. These countries represent the vast differences among budgets allocated to informing citizens about security measures (such as curfews and obligations to wear masks), state measures and generally lifting people’s spirit.

 

The Hungarian Prime Minister’s Office spent altogether 79 million Euros (net) on advertising: more than 75% of it on COVID-related communication, which is a similar percentage to Romania’s. Serbia, Poland and Russia represent the average proportion spent on the fight against the coronavirus, while the CEE-country that proportionally invested the lowest amount in informing its citizens was Slovenia, spending less than 1% of its 10-million-Euro state budget on a sole pandemic-related television campaign.

 

 

 

 

 

Escaping forward

 

Although the COVID-19 pandemic caused a grave decrease in CEE’s ad spending, most weCAN experts agree that markets are recovering much quicker than they have done after the 2008 global crisis. Most of them expect pre-crisis levels of ad spending to be reached and even exceeded already in 2021, in many countries with an estimated YoY growth-rate as high as 10-15%.

 

 

The full report can be downloaded:

POBIERZ RAPORT

 

For more information please contact:

weronika@mediapeople.pl