SERVICES
We plan and deliver influencer campaigns on platforms such as TikTok, Instagram and YouTube. Creator partnerships help brands build trust, explain products and support sales through relevant content and recommendations. We assess creators’ audiences and content quality, check advertising disclosures against UOKiK guidance and measure campaign performance.
As consumers grow tired of traditional advertising, they increasingly look for recommendations from people they trust and authentic content reflecting real brand experiences. Effective creator partnerships go beyond sending a product: they require an influencer whose values match the brand or a UGC creator who can produce engaging content, alongside precise measurement of business impact. Media People combines creators’ creativity with a media agency’s data and analysis. We work with influencers who have engaged communities and UGC creators who produce high-quality content for brands’ own channels and paid social campaigns. As an independent partner, we assess reach, engagement, audience quality and demographics using advanced analytics, ensuring transparency, compliance with UOKiK guidelines and legal security for each partnership.
Careful creator selection, audience checks and clear advertising disclosures help us deliver measurable campaigns with trusted partners.
Our comprehensive creator campaign service includes:
Choosing the appropriate platforms (IG, TikTok, YT) and formats (Reels, Shorts, Video) that are tailored to the brand's goals.
Verification of the profile’s authenticity, analysis of the sentiment of the comments, and verification of the Engagement Rate indicator.
Comprehensive legal support, including securing the required content usage rights.
Ensuring clear advertising labels, such as the Polish #reklama label or a paid partnership disclosure.
Managing the process from briefing and creative approval to publication, keeping the campaign on schedule and aligned with the brand’s requirements.
Extending the reach of creator content through paid promotion, with audience targeting and optimisation against business goals, for example through Meta Ads.
Ongoing monitoring and reporting using attribution tools such as discount codes and tracking links, together with Brand Lift studies, to assess the campaign’s impact on sales and brand awareness.
Analysis of campaign results, along with conclusions and recommendations supporting the development of further activities.
The influencer marketing planning service supports companies that aim to build authentic relationships with their audience:
Launching new products quickly through credible creator tests, reviews and recommendations.
Increasing sales, conversions, and cart value through reliable recommendations and effective attribution mechanisms.
Market education and presentation of product functionality in the natural environment of their use.
Building brand awareness from scratch through the transfer of trust from well-known influencers.
We define the campaign’s business and communication objectives, KPIs, target audience and budget.
We present a list of selected Influencers and/or UGC Creators along with an analysis of their reach potential.
We choose creators with the highest quality audience and the best fit with the brand values.
We coordinate the process of creating content ideas, ensuring that they retain their natural character.
We oversee publication and monitor audience interactions and discussions around the campaign content.
We provide a detailed summary of reach, engagement and campaign performance, with recommendations for future optimisation.
Our campaigns are designed to strengthen brand trust and support conversions:
Increasing brand recognition and credibility through presence in natural conversations and recommendations from creators.
Reaching clearly defined audiences that may be less responsive to traditional advertising.
Implementation of the campaign in accordance with the current guidelines of market regulators and best practices for cooperation with creators.
Building a library of authentic photo and video content that can be used in the brand's own channels and paid social campaigns.
Precise data showing how recipients respond to brand communication.
A UGC creator’s main contribution is producing high-quality content for a brand. An influencer combines content creation with access to their own audience. Depending on the campaign objectives, the two roles can complement each other.
We use dedicated analytical tools that detect sudden spikes in the number of followers and analyse the activity of bots in the creator's profile.
Creator campaigns can increase brand awareness, referral traffic and interest in your brand. Any effect on organic search performance is indirect and is not guaranteed.
Failure to label advertising correctly can lead to substantial fines for both the brand and the creator, as well as reputational damage.
Campaign cost depends on its scale, the creator’s audience size and profile, the platforms selected, the number of posts, content usage rights and the duration of permission to use the creator’s likeness. We prepare recommendations and media plans for different objectives and budgets.
Yes. Our market knowledge and current creator fee benchmarks help us negotiate competitive partnership terms, optimise the budget and protect the campaign’s legal compliance.
Do you want your brand to be talked about in the right way?
Discuss your influencer marketing strategy with us and discover how our creators can strengthen trust in your products.
