SERVICES
Social media campaigns (Paid Social) combine strategic planning and paid media buying on platforms such as Facebook, Instagram, TikTok and LinkedIn. The service helps brands reach their target audiences precisely using demographic, behavioural and purchase-intent data. Through advanced conversion and ROAS optimisation alongside brand awareness activity, Media People clients achieve a measurable contribution to business growth while retaining full control over the cost of reaching their audiences.
With audiences’ attention spread across many channels, social media activity needs to go beyond standard posts. An effective Paid Social strategy combines creativity with precise data analysis so that the brand’s message fits naturally into the content people consume. Media People designs social media campaigns that deliver more than likes: they achieve tangible business goals, from broad reach and market education to completed e-commerce purchases. As an independent media agency, we choose channels based on where your target audience actually spends time, ensuring that every Polish złoty of your advertising budget supports your brand’s growth.
Through advanced conversion and ROAS optimisation alongside brand awareness activity, Media People clients achieve a measurable contribution to business growth while retaining full control over the cost of reaching their audiences.
Our paid social service covers the full campaign process:
Selection of the appropriate platforms (Meta, TikTok, LinkedIn, Pinterest) for the purposes of the campaign and the target audience profile.
Running auction-based campaigns with precise behavioural targeting.
Configuring tracking pixels, Conversions API and attribution measurement systems.
Use of remarketing lists, Lookalike groups (similar audiences), and 1st-party customer data.
Recommending video, Reels, carousel and other formats to suit your objectives and performance targets.
Daily KPI monitoring and bid adjustments to maximise results.
Detailed summaries with conclusions regarding the behaviour of target groups.
The Social Media planning service supports brands at every stage of development:
Scaling online sales and building drive-to-store traffic.
Building mass reach and recognition of new products.
Generating high-quality leads and building an expert image on LinkedIn.
Rapidly building brand awareness with an accessible entry budget.
We define your KPIs (sales, leads, reach) and create a profile of the ideal customer.
We recommend a social media mix tailored to the specifics of your industry.
We ensure that the analytics setup accurately tracks website conversions and events.
We launch the ads and manage how often the audience sees them.
We A/B test different ad creatives and audiences to reduce acquisition costs.
We provide a transparent overview of the results together with a plan of action for the next period.
The result of our efforts is a strong and measurable presence of the brand in the Social Media ecosystem:
Higher efficiency of advertising budgets thanks to better targeting.
Minimising the waste of budget on people outside the target group.
Increasing brand recognition as a leader in its category.
Evaluating and testing new advertising formats when they suit your objectives.
Costs are flexible and depend on the desired reach and objective. We run campaigns with small test budgets as well as large-scale reach campaigns.
The right platform depends on your audience, category and objectives. Meta Ads offers a broad range of reach and conversion tools, while TikTok can support discovery through engaging video. We compare the available audiences, formats and commerce features before recommending a mix.
cost of conversion (CPA), return on ad spend (ROAS), and engagement and awareness metrics (Brand Lift).
As part of our media services, we provide advisory support and optimise the materials delivered based on the specificities of the platforms.
LinkedIn can be a strong choice for reaching business decision-makers. We assess its audience targeting, lead quality and costs against your objectives and other available channels.
Ready to build a strong social media presence for your brand?
Contact us for a paid social strategy built around your business goals, from awareness and engagement to leads and sales.
