SERVICES
SEM (SEO/GEO + PPC) is a comprehensive search engine marketing service combining search engine optimisation (SEO), generative engine optimisation (GEO) and pay-per-click advertising (PPC). It is designed for brands seeking to lead in Google and Bing search results and in answers generated by AI models such as ChatGPT, Perplexity, Gemini, Claude and Grok. By combining these three pillars, Media People clients gain immediate traffic from advertising while building long-term domain authority.
In today’s search ecosystem, a presence in Google Ads or high organic rankings alone is no longer enough. More users are turning to AI assistants, so SEM strategies must address search intent across the journey — from clicking a traditional link to finding a cited source in an AI-generated answer. Media People designs SEM strategies (SEO/GEO + PPC) in which these activities reinforce one another. As an independent media agency, we use paid campaign data to improve SEO content. Our own approach to GEO helps prepare your website for AI-assisted search.
Thanks to the synergy of these three pillars, Media People's customers gain immediate traffic from ads while simultaneously building long-term domain authority.
As part of our SEM services, we implement the entire strategic and operational process:
Analysis of the organic visibility, technical performance, and effectiveness of current PPC campaigns.
Improving website structure and content to make your expertise clear, useful and easy for search engines to understand.
Planning and optimising campaigns in Google Ads, including Search, Display and Performance Max, and Microsoft Advertising.
Using the highest-converting PPC keywords to build SEO topic clusters.
Creating clear, well-supported content that is easy to understand and reference in search results and AI-generated answers.
Implementing advanced conversion tracking and reporting on SEM’s impact on overall return on ad spend (ROAS).
The search marketing planning service supports companies at every stage of the product lifecycle:
Scaling sales while simultaneously reducing the cost of acquiring a customer (CPA).
Building expert status and generating high-quality leads.
Rapid awareness building through PPC with parallel start of SEO/GEO activities.
Companies aiming to get ahead of competitors in the next generation of search results.
We define what your customers are looking for and where your competitors are losing visibility.
We recommend dividing the budget between SEO and PPC and set business goals.
We implement relevant structured data and technical improvements, and configure paid campaigns.
We launch the activities and ensure consistent messaging across paid and organic search results.
We use real-time data to adjust PPC bids and expand the SEO/GEO knowledge base.
We provide a list of results showing how search supports other channels in the media mix.
Our work helps strengthen your brand’s visibility across paid, organic and AI-assisted search:
Presence in paid, organic, and generative results.
Improving ad relevance, landing pages and campaign structure to use your paid search budget more efficiently.
Your website becomes a structured source of expert knowledge, ready to be cited by large language models.
Detailed data showing which spending on SEM generates the highest return for every Polish złoty invested.
SEO is positioning in traditional Google results, while GEO (Generative Engine Optimisation) is optimising content so that it is cited by AI assistants in generative responses.
PPC campaigns can begin generating traffic soon after launch. SEO and GEO require sustained work, and the timing of results depends on competition, your website’s starting point and how search systems evolve.
Yes. Combining the channels lets us use PPC performance data to prioritise SEO content and build a more informed search strategy.
ROAS (return on advertising spend), CPA (cost per action), and share of voice in search engines.
Yes, we start every collaboration with a deep analysis of the current state of the website and campaigns, identifying the so-called "visibility gaps".
Ready to lead in the next generation of search results?
Consult with us about your SEM (SEO/GEO + PPC) strategy and see how we can increase your visibility on Google and AI systems.
