SERVICES
Programmatic uses advanced technology to automate media buying, including real-time bidding (RTB), and reach users with specific behavioural profiles. It is designed for brands seeking greater budget efficiency by buying access to relevant audiences rather than simply booking space on a website. Using demand-side platforms (DSPs) and data management platforms (DMPs), we deliver high ad viewability and eliminate wasted media spend. Our work produces measurable improvements in digital campaign profitability and metrics across the marketing funnel: brand awareness, consideration, brand favourability and purchase intent.
Programmatic buying combines automated technology with expert judgement. Media People selects inventory and bidding strategies around your audience, objectives and quality requirements. Our specialists oversee the algorithms, monitor results and adjust campaigns as market conditions change.
We use demand-side platforms and relevant audience data to improve ad viewability and reduce wasted media spend.
We implement comprehensive programmatic campaigns, ensuring full transparency of expenses and brand safety (Brand Safety):
We analyse historical data and determine the potential of channels such as video, smart TVs, or game consoles.
Automated bidding for ad inventory in real time to optimise the cost of reaching your audience.
Using first-party and third-party data for precise profiling by demographics and purchase intent.
Automatically adapting ad creatives to users’ current needs and behaviour.
Access to selected premium ad inventory unavailable through open networks.
We use verification and fraud-detection tools to identify invalid traffic and monitor the quality of ad delivery.
Ongoing analysis of results, recommendations for changes, and aligning activities with the campaign objectives.
Our programmatic service supports businesses with the following goals:
For online retailers that want to reach people with strong purchase intent and optimise campaigns for return on ad spend.
For brands that need to build broad reach quickly when launching a new product or message.
For advertisers that want to bring display, video, mobile and DOOH together in a coherent audience strategy.
For businesses that want to monitor ad viewability and focus their budget on impressions that meet agreed viewability criteria.
We agree campaign KPIs, such as vCPM, CPM, viewability, video completion, landing-page visits and leads, and define the target audience.
We select the appropriate SSP and DSP platforms tailored to your industry.
We integrate analytical systems so that optimisation processes are based on real conversions.
We test different ad formats and targeting methods from the first day of the campaign.
Our team analyses over 200 metrics using frequency capping mechanisms to avoid overpaying for repeated contact with the same user.
You receive access to interactive analytical dashboards with insights and recommendations for the future.
Professional campaign management in the programmatic model translates into tangible business benefits:
Audience selection and ongoing optimisation help focus spending on people more likely to respond to your offer.
Buying viewable impressions helps make the cost of on-screen exposure more transparent.
Your brand appears alongside premium content on the largest screens in customers' homes.
The ability to manage high budgets, giving a strong negotiating position with publishers.
Programmatic is a media buying technology, not an advertising format. It can be used to bid in real time on an impression for a specific user, while conventional display buying often relies on fixed placement bookings.
Programmatic can accommodate different budget levels. We recommend the channels, buying model and measurement approach that fit your objectives and the scale of the campaign.
It is the cost per 1,000 ad impressions that meet the required on-screen visibility duration. It is a fairer billing model than standard CPM.
Yes. We use advanced Brand Safety filters that automatically block the display of ads for controversial content.
We use purchase intent, demographics, geolocation, and user interaction history with your site (remarketing).
Ready to improve your campaign results?
Contact us at kontakt@mediapeople.pl. We will prepare a free audit of your media potential for you.
